we're known for our relationships

Our team brings a depth of experience and the ability to deliver results. The Spryberry team is diverse and work virtually anywhere (and everywhere); we value the richness that comes with different opinions, approaches and skills and believe it is that the diversity of our team will transform your business.

Tara Doherty, MA
Tara Doherty, MAPartner | Digital Strategy
Tara is mixed bowl of digital berries, and loves sinking her teeth into all things online. She believes fiercely that business success demands digital maturity, and digital maturity is about far more than tweeting with the birds.

Her passion is for looking at complex client challenges from every angle—developing nimble strategies that will ensure their communication challenges are tackled in an integrated way. Tara has nearly twenty years of diverse communications experience. She's worked in high tech, non-profit and regulated utilities. She keeps her strategy nimble and her content sharp by teaching in the digital communications certificate program at Simon Fraser University.

Tara has Master of Arts in Professional Communication from Royal Roads University.

Tara keeps herself sane by feeding her non-profit habit with as many puppies as possible, which usually means you'll find her with a Pacific Assistance Dogs puppy-in-training in tow (this also explains why you may hear an occasional woof or the thump of a tail wag during training calls).

Tara is based in Vancouver BC.

Dana Koch, MA
Dana Koch, MAPartner | Creative Strategy
Dana is both spry with strategy and an intensely creative berry. She oversees project management and creative development for Spryberry clients. We believe her efficient no-nonsense approach to getting stuff done is simply a strategy to ensure that she can spend as much time as possible dreaming up juicy creative (and then celebrating getting it done well before deadline).

Dana consistently provides fresh, strategic, innovative communications for world class organizations. She has more than 20 years of professional communication expertise for an exceptionally diverse customer base: from small non profits to multinational corporations, First Nations to technology startups she is as dynamic as they come.

Dana holds a Master of Arts degree in Professional Communication from Royal Roads University as well as diplomas in both design and computer programming from Thompson Rivers University.

When she's not designing (or keeping the berries in a bowl) Dana can be found out walking with Polly Poodle, cooking up a storm, or enjoying a cool beverage on the patio.

Dana is based in Kamloops BC.

Our Team

Joel Tanis
Joel TanisDynamite Developer
Joel plugs the juice into Spryberry's creative, and brings web designs to life.

His technical skills include a fluent knowledge of PHP, MySQL, HTML, XHTML, XML, CSS, JavaScript, CGI/Perl; CMS platforms such as Drupal and WordPress; and Google Analytics setup and configuration. He also is experienced in applications such as Adobe’s Creative Suite and Microsoft Office. As a foundation to his web development expertise, Joel also has extensive experience with PC construction, troubleshooting, and diagnostics as well as networking installation and configuration.

When Joel isn't coding or connecting the dots for us, you'll find him unleashing his inner geek or cheering on the Canucks.

Joel is based in Kamloops BC.

Sarah Morash
Sarah MorashDesign Diva
Sarah is as spry as she is creative and helps bring to life your brand supporting the graphic design and web development at Spryberry.

Sarah graduated from the Digital Art and Design program at Thompson Rivers University in 2005 and is a strategic, multidisciplinary designer with a knack for thought-provoking design and effective visual communication. Having worked with a variety of client types (commercial/retail, non-profit, and government) over the last 10 years, her skill set has grown to encompass many communication mediums.

She's brilliant at print design, social media, brand identity, content creation, and online user experience.

Sarah is also the reason that Spryberry often works 24 hrs a day. As the sun is setting on us, Ms. Sarah is just getting up in Tokyo (where she recently moved along with her lovely military man)!

Sarah is based in Tokyo Japan.

Jason Wassing
Jason WassingDazzling Developer
Jason brings the sweetness out in Spryberry web designs and apps making sure all the ones and zeroes line up.

Jason's been creating websites and web-based applications since 1997, for clients such as Jim Pattison Broadcast Group (TV7, CIFM and B100 web sites and management applications) and the Kamloops Blazers.
Jason was previously CTO of Canada's Mastermind Development Corporation, the parent company of Greater Than Technology – creators of ShareMy360. Jason was responsible for the development of the website, tour player, tour manager and mobile app (iOS, Android and Blackberry Playbook versions) over the course of 3 years.

Jason can also be found hitting the green (in what appear to be Spryberry branded pants), drooling over VW's or cheering on his three gorgeous daughters!

Jason is based in Kamloops BC.

Nichelle Hubley
Nichelle HubleyDigital Marketing Whisperer
Nichelle has been working on websites for almost a decade, building paid and organic marketing automation solutions. She often talks in acronyms like PPC, CPA, SEO and CRO but we know it’s all just code for engaging real people to turn them into customers.

Nichelle has been using digital marketing strategy to get customers in the door for clients across Canada and the US. She’s brought new business to clients in a variety of industries from medical practices, to academic institutions, insurance firms, to music production.

Nichelle can also be found elbow deep in tech gadgets. She runs virtual reality pop-up events, does aerial videography using drones and still finds time to take her toddler to gymnastics on Saturday mornings.

Nichelle is based in Charlottetown PEI.

Heather Pert, MA
Heather Pert, MASuper Strategist
Heather is an exquisite berry wine that’s been gathering complexity in her field for 20 years. Heather has progressive experience in developing and executing complex marketing and communications projects including the management of creative talent, technical talent, and vendors to ensure the development of quality communications tools. She is experienced in the development and execution of communication strategies that ensure alignment between various communications methods and corporate objectives. This includes extensive experience in developing marketing and communications collateral to support strategic communications objectives.

She’s our go-to-gal for project management oversight on various communication initiatives ensuring the effective budgeting, resourcing, and management of vendors and resources throughout full-cycle projects.

Heather has extensive experience in forestry and forest products, other natural resources, manufacturing, transportation, heavy construction, tourism, advertising, public utility, government, and lottery.

She has a Master's Degree in Professional Communication from Royal Roads University, where her research was focused on the evaluation and establishment of credibility with corporate sustainability reporting.

When not dazzling our clients with her strategy, she turns into a sled head in the back country of New Brunswick.

Zach Zerin, BA
Zach Zerin, BASavvy Strategist
Zach is both spry with creativity and an innovative berry in her strategy and implementation. She enjoys the challenge of conceptualizing budget-friendly media & communication solutions to solve client needs.

She brings over 6 years of multi-national marketing experience having worked in Dubai, India, Singapore and Canada and a versatility in industry verticals collaborating with international brands in Hospitality, Retail, Sports, FMCG, E-commerce and Technology. Her aptitude lies in marketing communication and campaign planning, digital marketing, public relations, marketing strategy, field marketing, corporate social responsibility, sponsorship and fundraising which also assisted her in her proven track record with Start-up and Re-start companies.

Zach has a Bachelor of Arts in Mass Communication and is fast finishing up her Post Baccalaureate Diploma in Marketing from Thompson Rivers University, BC.

When she isn't working, she can be found in front her easel or stove exercising her creativity or behind a book enjoying a languid read.

Zach is based in Kamloops BC.

Sarah Pearce
Sarah PearceVirtually Awesome (Assistant)
Sarah is our British-berry. Her skills as an executive enabler, communicator, project and event manager – and her razor-sharp eye for detail – have been honed during a lengthy and decorated military career. Life in the Royal Navy provided her an ever-changing view from her office window: from Downing Street, to the Suez Canal to the Sydney Opera House. Sarah is very excited that her Spryberry office will not be moving about due to large waves!

Sarah loves nothing more than to be efficient and to organize, and she hopes to bring her precision and enthusiasm to the Spryberry party. With freelance contracts, her ongoing developmental psychology studies and an energetic toddler (and husband!), she can also multi-task like no-one else.

Her work has received post-graduate professional recognition in Strategic Leadership and Management and she holds a Graduateship from the City & Guilds Institute. With an enthusiasm for fitness and a background in sports, Sarah is a qualified Personal Trainer; Yoga is a current passion.

Now based in New Brunswick, Sarah has swapped the cafés of Notting Hill for exploration of the Maritimes, and she can’t wait to downhill and cross-country ski (badly but enthusiastically) again.

Phil Ryan
Phil RyanDoodler
An honour’s graduate of Thompson Rivers University’s Digital Art and Design Program, Phil has a noodle for doodles. Specializing in vector illustrations and graphics with a flexible and adaptive style, Phil is able to illustrate and design to any vision. Phil's projects range from interpretive illustrations of First Nation communities, to child-friendly drawings for health care, to intricate designs for the international t-shirt and poster market.

Phil is based in Kamloops BC.

Ameet Khabra
Ameet KhabraDazzling Digital Strategist
Ameet is our digital strategist she loves nothing more than to produce berry-licious online campaigns that make both clients and partners happy. Having returned to school to learn more about emergent trends in the digital world, Ameet received her Diploma in Marketing Management from Kwantlen Polytechnic University in Surrey, British Columbia.

Since entering the profession seven years ago, Ameet has worked on several campaigns where she has achieved outstanding success.   While most of Ameet’s professional experience has been in building and managing pay-per-click advertising strategies, her relentless drive to understand people’s digital search and purchase experience keeps her focussed on updating her skill-set. (Now including search engine optimization and social media advertising).

Between August 2014 and October 2016, Ameet was an Ambassador for the Google Partners Community; an significant achievement as there were only 5 members from Canada and two from Western Canada.

When not busy making marketing magic, Ameet can be found spending time with Luke, Leia and George (Her dogs and rabbit) And, not claiming to be Van-Gogh, Ameet loves painting and can even make ice-cream from scratch-without a machine!

She is based in Edmonton, Alberta.