PADS (Pacific Assistance Dogs Society)

Challenge

Part 1

When we began working with PADS, the perks included sweet puppy cuddles, but their digital challenges were less than sweet! They had multiple different technologies for managing data: two for collecting donations online, one for email communications and others for managing volunteer, dog, client and donor info for staff. The process was not only cumbersome but hugely time consuming, and there were things that none of the systems could do what they needed. Their website was outdated and not responsive, even though 65% of their visitors came through mobile devices.

Part 2

After a few years of rapid growth, PADS was stretching the limits of their website as it became the hub for 300+ volunteers and staff to interact, submit reports, and keep everyone aligned on services and events. With this much traffic on a dual volunteer/public purpose site, PADS began to think the site needed to be split into two separate entities – public and internal.

Additionally, PADS asked us to review their SEO. The goal was to improve the site’s SEO position with more visibility to PADS’ programs and events, including user experience and site flow adjustments that would make information and applications easier for PADS candidates.

Solution

Part 1

An integrated donor management system that combined all these tools into one and merged seamlessly into the new website was designed. It allowed them to send emails, fundraise online (and allow their own supporters to fundraise online!), was customizable so that they could integrate people and dogs, and keep their donors up to date on their activities.

We built a brand-new responsive website, which simplified 350 pages into 70, and had a custom-built area for their monthly “pupdates” that update donors on how their dogs are doing.

We applied for and set up the Google Grants program for them, giving them access to $10K of online advertising per month.

Part 2

Spryberry developed a volunteer/staff site called Hydrant to take over the heavy lifting of day-to-day interactions of the organization. The new members-only site is a hub of business activity that enables users to interact in a Facebook-like environment of posts, tagging, and sharing, while also providing access to critical protocol documents, events, and submission forms. With Hydrant taking the load off of the main website, pads.ca is now the public-facing site concentrating on donors and taking applications for service dogs.

Result

Part 1

Increased efficiency, cost reduction and a whopping 220% increase in web traffic in the 12 months post launch based on the previous year.

Part 2

A nimble public site where traffic is streamlined to specific audiences, resulting in better service and ability to measure activity.

A volunteer/staff hub that both serves critical business processes and creates community. With all the volunteers added to the new site, Hydrant promises to enrich the volunteer experience with the organization and build more knowledgeable puppy raisers and breeders. Hydrant is the first step in a bigger goal of automating and streamlining processes that will result in better use of funds.

Updating the site’s page organization and structure resulted in a 24% increase in organic keyword position SEO rankings, increasing the number of Top 10 ranked keywords by 19%.

User experience updates have improved site visitor engagement. Pages per session have increased by 13%, average session time by 5%, and PADS’ bounce rate has decreased by 5%.

Edoye Porbeni

Challenge

Edoye is a dynamic CEO who works in healthcare and is actively involved in her community.  She has several ventures in play at any given time and wanted somewhere to position her personal brand and to tie all these initiatives together.

She had a personal website that was outdated and did not reflect how Edoye had evolved over the years, nor was it responsive in design.

Solution

With the help from a talented photographer we created a visual look for Edoye with a single page website that highlighted her personal brand, and professional endeavors.

The new website linked to her business site as well as key organizations she is involved in. The site was Search Engine Optimized and Google Analytics was installed.

The result

A professional site that is fully responsive, SEO optimized to maximize traffic and that allows visitors to easily reach out and contact Edoye.  The tracking allows Edoye to understand where traffic is coming from. 

BC Association of Healthcare Auxiliaries

Challenge

The BCAHA came to Spryberry to create a more professional and cohesive brand. 

Their website was outdated and not responsive, they had a wide variety of materials and digital assets that had been developed over time, but nothing worked together, and their messaging and look and feel needed a fresh start.

Solution

We built a brand package for them that included a logo, colour palette, graphic standards, PowerPoint templates and tagline.  

From this, we created a new responsive website, which leveraged all these assets into the digital space so that they had a one-stop-shop for their member groups to access and the general public to learn more about who they are and what they do.

Spryberry also attended their annual conference and trained their members on using social media to leverage their efforts in their individual communities.

HR Portland

Challenge

Gloria came to Spryberry when she was launching her human resources consultancy. She had a website that she wasn’t happy with and basic branding elements that needed refinement. She needed strong Search Engine Optimization in the competitive HR industry.

Solution

We took her existing brand elements, refined and expanded them for her to include:

• Logo suite, colour palette and graphic treatment
• Business cards
• Social Media branding elements

We then layered this look and feel into a full responsive website, with full SEO optimization.

Result

A beautiful website with increased web traffic and a brand that Gloria is proud of, reflecting her personality, values and brand.

Mid-Island Air Search & Rescue

Challenge

Mid-Island Air Search & Rescue (MIASAR) provides lifesaving search and rescue efforts on Vancouver Island, BC. Their active volunteer base and supporters needed a way to connect to each other, and they needed a platform from which to tell their story, share successes, raise funds and organize key materials for volunteers.

Their existing website was outdated, not responsive, and didn’t accommodate their need for a secure volunteer area. They needed a fresh start.

Solution

An integrated public facing and volunteer website with a public site and secure area for volunteers.  

We built a brand new responsive website that:

• Presents a very professional image to the public
• Incorporates analytics so they could track web traffic
• Has a blog for event and storytelling activities
• Has a secure login area for members to access key materials and resources

Future Health Ventures

Challenge

Future Health Ventures is an innovative firm, with a diverse range of product offerings and projects on the go.  The CEO Edoye Porbeni has been operating for some time, however, she did not have an online home from which to build her business, or showcase her work and partnerships.

Solution

We created one cohesive web presence for all their businesses to launch from. The site was heavily search engine optimized in order to ensure traffic is finding Edoye, understanding the opportunities and spending time digesting the information on the site or linking out to full sites for each business.

Result

A beautiful clean site that featured all three of Edoye’s brands: Apollo Project Management, Silverfit and Atreides Drones without diminishing any one of them at the expense of the other.  We’re now building out multiple sites in order to grow the various businesses from concept to reality.

BuiltSpace

Challenge

BuiltSpace was finding their existing site was cumbersome and not user friendly for those on mobile. They realized that they were targeting a niche market that was hard to identify and needed to drive more online conversions.

In addition to these business challenges, the site itself was not responsive or optimized for search engines, leaving them with far less traffic and a much higher bounce rate than the industry average. The graphics were dated and didn’t align well with the crisp branding.

Solution

We built a new, responsive website, which simplified their site drastically and made it easier to navigate on all devices. We helped create custom forms to work with their customer management system and allow grow their customer base.

A new visual look was applied to this, other materials, and advertising to ensure their brand was on point. Comprehensive marketing research was completed to identify buyer personas that shaped the content, as well as the sales team’s marketing efforts.

Result

A 40% increase in web traffic, stronger branding and more efficient sales with a stronger sense of who their audience was. The clear call to action on their website has resulted in more visitors contacting the sales team for product demonstrations and sales.

Burquitlam Animal Hospital

Digital Strategy & Web Design

Background

• A fresh face: Burquitlam Animal Hospital has been serving pet owners in the communities of Burnaby and Coquitlam for over 40 years. After moving to a new facility in 2015, the clinic realized that their online presence needed similar attention.
• Up to date technology: Their existing site did not function well for mobile visitors.
• In house control: The information was outdated and staff was not able to make edits themselves or readily share up to date information with their patients and families.
• Cost: They were concerned that what they were paying each month in online advertising was not yielding return on investment.

Approach

• We met with the Burquitlam team to discuss pain points and challenges. We set timelines and milestones and structured a communication protocol that included email, video conference, phone, and face-to-face meetings.
• We envisioned a fresh look and feel that captured the welcoming, bright, and airy environment of the new clinic and tied in with Burquitlam’s existing brand and logo.
• A photoshoot was scheduled with Burquitlam’s own patients to provide imagery for the site, as well as to create a visual tour of the facility.
• We reviewed past analytics and reports on digital advertising to determine approach moving forward.  Previously a great deal of resources were put into paid search engine marketing with low return on investment.  Instead we created a comprehensive Search Engine Optimization (SEO) strategy to do much of the heavy lifting.
• Social channels were secured and optimized to ensure that the brand was being well reflected online.
• A targeted search engine marketing strategy is planned for the coming months, once a baseline analytics profile is secured.

Results

• A new responsive website was launched in 2016
• Organic traffic to the site increased as a result of SEO efforts
• Referral traffic to supported charity increased
• Social channels were refreshed and relaunched along with the website
• Social following increased by 211% in 6 months