Print design

Society of Hope + Providence Living

2023-08-08T10:36:38-07:00

Society of Hope + Providence Living

The Project

  • Rebrand Society of Hope
    • Logo redesign, brand guidelines
  • Sub-brand design – Providence Living
  • Web development for Providence Living, the market-facing site for available rental housing
  • Strategic redesign of Society of Hope web site for use by current tenants and society business
  • Google grant ads setup and management driving traffic to affordable housing options

“The Society of Hope was looking to change our demographic of applicants to better fit our mix of affordable housing units. Our housing stock was a 50/50 combination of deeply subsidized units and market rental affordable units. Previous to our rebranding, 95% of our applicants were only for the deeply subsidized units. This created a challenge to rent the other half of our Market units. We were looking for a way to attract the affordable market unit applicants while directing the deeply subsidized applicants to the Provincial Housing Registry.

We had determined that we did not want to change the Society of Hope name and goodwill it has garnered in public realms. Therefore, we made the decision to develop a sub-brand called Providence Living to act as our rental division to attract market applicants. Spryberry worked with us to develop new logos and marketing artwork, build a website for our rental division, rebuild our outdated Society of Hope website, and connect these all together to provide a platform where we could reach the demographics we were targeting while continuing to assist people find affordable housing.

Spryberry worked collaboratively with our staff to ensure content, look, and functionality were what we wanted and that we received the results we were aiming for. Our staff that were working on this project had very full plates to begin with, and Spryberry worked at their pace and at a level our staff needed. Spryberry took the time to gain knowledge of not only our organization, but also our industry of affordable housing. This allowed them to fully understand our needs and unique challenges. Spryberry was gracious in dealing with our lack of technical knowledge and helped us through things when we didn’t even know what we didn’t know.

Spryberry created two new websites that dovetail very well and provide a huge number of tools for the Society of Hope to continue and grow well into the future. They guided us through, provided training, and we now can keep our web presence up to date. We now have exactly what we were looking for regarding targeting our needed demographics, providing resources for our tenants, and providing direction for the many thousands of people looking for affordable housing. This project has been a complete success!

I would recommend Spryberry time and time again to anyone looking for web design, redesign, or new builds. They are not only very good at what they do, they are passionate about it. Through the entire project it felt like Spryberry was our partner rather than a contractor doing a project for us. Spryberry is our new “go to” in the industry. Thanks Dana and Team!”

Warren Postnikoff, Property Portfolio Manager, Society of Hope and Providence Living

First Nations Health Authority

2023-08-08T10:28:16-07:00

First Nations Health Authority

Since 2021, Spryberry has been providing graphic design and editing support to the First Nations Health Authority. FNHA communication specialists collaborate with us on a wide range of projects that are distributed across the province in communities. FNHA provides the inspiration and general direction, allowing our design team to provide creative solutions. We work within the FNHA brand guidelines and collaborate closely with their internal design team on tone and direction of the brand.

Providing quick turnaround on design is critical to the FNHA team, particularly at times of public health crisis. Our designers work in two different time zones, allowing us to meet high-quality design expectations within tight deadlines.

Projects include:

  • Campaign materials for pandemic understanding, protocols, and vaccine rollout.
  • Prenatal and maternal care information packages
  • Annual reports
  • Living with cancer guidebook, fact sheets and flip book
  • Palliative care guidebooks
  • Addictions forum materials
  • Climate health action program guide
  • Infographics
  • HR guides and onboarding materials
  • Naloxone awareness and information materials
  • Medical transport guide
  • Brochures and posters
  • Large format displays

Case Study

First Nations Health Council – Social Determinants of Health Discussion Guide

Representatives of the FNHC approach Spryberry to assist in creating a layout that would bring their document to life. As the audience for the guide included community members, a story was developed to make the content more accessible to a wider audience. Spryberry created a suite of illustrations to match the story and created a path/stream as an integrated part of the layout.

This was a collaboration between Spryberry’s team — art director, designer, illustrator — and the FNHC team.

We had several collaborative meetings with the FNHC to hear their vision for the project. We then presented several illustration concepts to the FNHC to establish the style for the project. Refinement required numerous rounds of changes and collaborative sessions as we worked on the shape of faces, character emotions, colours, as well as integrating important cultural items such as clothing. We worked diligently to ask questions and make suggestions to enhance these discussions. As a trusted partners in this project, we offered our own ideas for design and production.

The project was well received by community members attending regional sessions. The FNHC reported that polling showed a 70% increase in understanding of concepts with the use of the guide.

Kitselas First Nation

2022-01-27T03:25:58-08:00

Kitselas First Nation

Our project partner, Meraki Community Planning, worked with the Nation over a three-year period developing the content for a Land Use Plan and a Comprehensive Community Plan. At the beginning of the process for each plan, we created a design theme that would follow the project through to completion – a title page, PowerPoint, and design elements for various sections/topics.

Once the planning process was completed, we took the raw text and images and created a 130-page Land Use Plan and a 144-page Comprehensive Community Plan that tells the story of the Nation’s outlook on the future. We work diligently to ensure our design honours unique culture and brings life to the content in a way that reflects the Nation.

  • Design concept and supporting elements
  • Layout of 2 plan documents
  • Print management

The Canadian Institute of Planners' 2021 Award for Planning Excellence, Inclusionary Planning

Project Name: Kitselas First Nation 2019 Land Use Plan
Project partners: Kitselas First Nation and Meraki Community Planning

“The Kitselas First Nation, located in Northwestern British Columbia, retained Meraki Community Planning to prepare an updated land use plan for the seven reserves of the nation. The jury noted multiple dimensions of inclusion in the plan preparation.

The Kitselas FN Land Use Plan is a beautiful document, well prepared, simple to understand, and grounded in the needs of its community. The jury affirms that the plan, especially the approach and the unique process and product, can be a model for other Indigenous communities and consultants working in partnership with First Nations. It is the deep partnership that represents one dimension of inclusivity. The plan is a richly illustrated and culturally grounded document that reflects the Kitselas people and their unique heritage and crafts.

The risk of imposing settler-normative planning frameworks on First Nations has been successfully avoided through a made-by-Kitselas approach. The Meraki planners worked in tight partnership with the seven Kitselas communities to identify objectives which were relevant to the Kitselas people. The collaborative approach has integrated a strong element of relationship-building into the methodology, with several trips made by Meraki Community Planning to the subject lands to connect and engage with the people. A second dimension of inclusion is evident in the efforts of the First Nation and the consulting team to include all generations in the plan-making process. Youth, young adults and elders all featured prominently in the process of developing this plan.

The focus on inclusion, results, and implementation is evident, and the jury applauds efforts to identify potential funding sources for each action in the implementation section. Implementation actions, lead departments, funding sources, and timelines are clearly laid out for each of the 72 action areas. An annual reporting protocol is also recommended to assist the Chief and Council in monitoring progress.

Kitselas culture and identity were infused throughout the document in the form of artwork by Kitselas youth, photos, and stories, representing a third dimension of inclusion. The plan considered cultural artefacts and landscapes – the jury noted this is an important consideration for others working in the First Nations planning sphere.”

NIFSC

2023-01-09T10:14:16-08:00

Aboriginal Firefighters Association of Canada (AFAC) and National Indigenous Fire Safety Council (NIFSC) Brand, Marketing Materials, and Web

Client

AFAC operates as a consortium of regional First Nations emergency and fire service. They are currently leading the NIFSC project focused on improving fire safety in all First Nations communities across Canada to protect and enhance quality of life, health, and safety.

Challenge

Phase 1

AFAC had a website that didn’t accurately explain their focus and programming. It was difficult to navigate and manage. The dual-language toggle on the site limited the user to choosing French or English at an initial landing page. AFAC also had a separate website for its key program, the Indigenous Fire Marshal Office, that also had problematic structure and design. The separate sites were unnecessarily splitting their audience and causing confusion around the actual organization and program structures.

AFAC and IFMO also needed a brand refresh to better align with their goals that focus greatly on fire safety and downplay firefighting. Their newsletters and information packages were disjointed and needed to be brought in line with a new brand direction.

Phase 2

In 2020, IFMO was renamed the National Indigenous Fire Safety Council project to better align with the direction of the project. A completely new brand was undertaken to focus on the project itself. With the project gaining speed and complexity, there is an ongoing need to communicate the purpose and status of the project, and securing support from stakeholders.

Solution

Phase 1

  • Comprehensive digital strategy that included SEO research, content strategy, and site mapping to bring the two sites into one and establish the best approach for future development
  • Implementation of a robust language toggle allowing users to switch languages on any page
  • Responsive design and fast load speed to serve communities with limited internet and cell service
  • Brand standard manual and execution across all mediums

Phase 2

  • New brand developed for the renamed organization
  • Digital strategy for the development of NIFSC website focused on the project. Plan for pushing traffic to new site
  • Social media awareness campaigns, and campaigns for lead generation and events

Result

Phase 1

A reliable single site that is easy to manage. SEO for the site has improved dramatically since launch, showing better reach and engagement with the site. The brand has been implemented on several print pieces and used across Canada at conferences and meetings.

The new site launch has given the IFMO/AFAC site a new position for 25 key search terms (we started with 0, and it’s growing every week). The new ranked keywords increased monthly search impressions by 816%.

There has been a 1943% (20x) increase in organic search traffic since the new site launched, a change from fewer than a dozen visitors a month to over 300.

Phase 2

  • Rebranded site for NIFSC. Increased followers and mailing list by 30%.
  • Ongoing social media management on 4 channels.
  • Promoted and organized regional stakeholder information sessions — online forum for learning about the project and creating dialogue.

The branding project

This branding project was scheduled over a four month period to align with meetings of the governing advisory board. The advisory board was comprised of industry professionals from 9 different Indigenous communities representing all regions of Canada. The board was needed to provide direction and vision for the brand. It was Spryberry’s role to find the common ideas that spanned all Peoples and regions as well as representing the purpose of the NIFSC.

We facilitated two branding sessions with the board. Each of the board members provided their insight into their vision of the brand and logo. This was a roundtable discussion with the Elders in the group providing guidance. The ideas put forward reflected the individual’s place on the land, cultural history and stories. Some were similar and others were quite varied.

The board asked us to use an independent Indigenous artist to create the icon for the logo. We selected and then collaborated with the artist in creating five concepts that covered the board’s vision. These were presented to the NIFSC executive director who provided initial feedback.

Four of the concepts were presented to the board. We provided a story for each concept to help align what they were seeing with their vision. The board provided feedback with a request to refine one of the concepts. We worked with the artist to refine the icon and presented a final concept to the board along with a story/explanation of the icon and layouts for the full logo. The final concept was approved unanimously.

Finally, we worked with the artist to create a series of backgrounds and graphic elements to further build out the brand story to ensure all regions of Canada were reflected in the brand.

Spryberry put all the elements together into the brand standards and is responsible for ensuring the brand is used consistently throughout the organization. We’ve created numerous templates, the website, and printed materials using the brand.

We enjoyed the opportunity to collaborate and listen to the ideas from the different regions. This was a challenging and fulfilling exercise in getting to know a number Indigenous Peoples and the common threads running through their cultural stories.

Other Services

  • Communications planning
  • Social media strategy and management
  • Production of all content in English/French
  • Quarterly newsletter writing, design, production, distribution
  • Graphic design for print and web
  • Media relations and monitoring
  • Management of information updates
  • Communications support to IFMO project team
  • Reporting on activities and communications

“My organization was looking for a communications partner for the Aboriginal Firefighters Association of Canada Indigenous Fire Marshal Office Project. The project needed a bi-lingual website, as well as print and digital communications with an updated design theme that better reflected our aspirations.

Spryberry helped us define what existing content was superfluous and what we should keep and created consistent language across all mediums. We also asked Spryberry to create brand standards that retained our crests as the centre element. They created brochures, flyers, and designed a beautiful, easy to navigate website that is visually appealing but low-bandwidth friendly.

Spryberry is an amazingly responsive team! They were really good at asking us the right questions and quickly ‘got’ us. We’re delighted with the finished products and we are getting great feedback from our members and beyond. We’ve already recommended Spryberry to others and will continue to do so.”

Emma Wiggins, Founder, Triumph BSA

Ayont

2020-11-19T14:53:34-08:00

Ayont

Ayont Cloud Services delivers cloud-based business IT solutions. The team of technology and business professionals at Ayont provide consultation, design, testing, and implementation services including cloud migration, data management, and cloud finance management.

Problem

The client needed to get a simple site up quickly that they can build on in the future. Content needed to be loaded and organized on the site.

Approach

Spryberry created a clean and simple site for the client. The client provided their own content and Spryberry did a bit of editing.

Result

The goal of this project was to get the site up and functioning within a short timeframe. The team at Spryberry met this challenge head-on and got the site up in 2 weeks. The client can now promote their services and get funding. Search analytics are being gathered to inform future adjustments to the site.

KAIS Consulting

2020-03-06T10:06:18-08:00

KAIS Consulting

Founded in 2000, KAIS Consulting is a Canadian Management consulting firm providing collaborative and tailored solutions to individuals and organizations in the public and private sectors. The founder is an organization potential expert with a deep background in governance and political consulting.

Problem

KAIS Consulting needed a unique and bold website re-design that used modern themes and captured the client’s vision. The client was transitioning to full-time consulting and needed to launch a mobile friendly and engaging website to showcase her consulting services.

Approach

  • Strategized the new design with the client in order to capture her value proposition and personality in the overall feel of the website
  • Launched a re-designed mobile friendly website that engaged visitors
  • Updated the client’s stationary materials
  • SEO to increase traffic to the new website
  • Edited website copy and crafted more concise language on landing pages

Result

The client is now confident to showcase her work to her target audiences and to the business community. The re-design is modern with unique and engaging landing pages. Through our work, KAIS Consulting is now ready to capture new business leads and generate success.

Sue Decker

2020-12-01T14:21:42-08:00

Sue Decker

Sue Decker is a musician based in Victoria, BC. She started playing music with a rented guitar at a bluegrass jam and it wasn’t long before she devoted herself to writing songs, playing the dobro, and singing the blues. Her expressive voice and love of slide guitar have been constant companions as she expands her musicality wherever her songwriting leads.

Problem

Sue needed a website to boost her digital presence to launch her latest studio album “Outskirts of Love.” Sue needed a design for her album cover, a revamped website, and a strong musician’s branding.

Approach

  • New album cover design for Outskirts of Love, incorporating the client’s vision for the cover wrap
  • Copy for the website and album cover
  • Responsive and modern uniquely re-designed website to centre her new album and recent work
  • Design that captured the client’s personality and vision

Result

A unique and bold musician’s brand and a strong digital presence to launch Sue Decker’s latest album. Our work increased traffic and showcased the client’s berrytastic talent. We used our graphic design expertise to create a unique look for the client’s website and album cover.

GVCSS

2020-12-01T14:48:22-08:00

Greater Vancouver Community Services Society

Challenge

The Greater Vancouver Community Services Society is a not for profit organization providing home care and other services in the community. The society asked us to create a friendly, approachable brand along with various brand collateral including a website.

  • logo design
  • corporate stationery
  • templates for office forms
  • annual reports
  • client service guides in 3 languages
  • not for profit web design
  • print management

Solution

SEO support for site relaunch – July 2019

Organic site traffic has improved by 35% year-over-year and by 15% month-over-month as compared to the site before relaunch.

The site has gained 91 new keywords in the Canadian Search Database Top 100 since the relaunch, doubling its keywords in the Top 1 – 10 position.

PADS

2020-12-01T14:19:07-08:00

PADS (Pacific Assistance Dogs Society)

Challenge

Part 1

When we began working with PADS, the perks included sweet puppy cuddles, but their digital challenges were less than sweet! They had multiple different technologies for managing data: two for collecting donations online, one for email communications and others for managing volunteer, dog, client and donor info for staff. The process was not only cumbersome but hugely time consuming, and there were things that none of the systems could do what they needed. Their website was outdated and not responsive, even though 65% of their visitors came through mobile devices.

Part 2

After a few years of rapid growth, PADS was stretching the limits of their website as it became the hub for 300+ volunteers and staff to interact, submit reports, and keep everyone aligned on services and events. With this much traffic on a dual volunteer/public purpose site, PADS began to think the site needed to be split into two separate entities – public and internal.

Additionally, PADS asked us to review their SEO. The goal was to improve the site’s SEO position with more visibility to PADS’ programs and events, including user experience and site flow adjustments that would make information and applications easier for PADS candidates.

Solution

Part 1

An integrated donor management system that combined all these tools into one and merged seamlessly into the new website was designed. It allowed them to send emails, fundraise online (and allow their own supporters to fundraise online!), was customizable so that they could integrate people and dogs, and keep their donors up to date on their activities.

We built a brand-new responsive website, which simplified 350 pages into 70, and had a custom-built area for their monthly “pupdates” that update donors on how their dogs are doing.

We applied for and set up the Google Grants program for them, giving them access to $10K of online advertising per month.

Part 2

Spryberry developed a volunteer/staff site called Hydrant to take over the heavy lifting of day-to-day interactions of the organization. The new members-only site is a hub of business activity that enables users to interact in a Facebook-like environment of posts, tagging, and sharing, while also providing access to critical protocol documents, events, and submission forms. With Hydrant taking the load off of the main website, pads.ca is now the public-facing site concentrating on donors and taking applications for service dogs.

Result

Part 1

Increased efficiency, cost reduction and a whopping 220% increase in web traffic in the 12 months post launch based on the previous year.

Part 2

A nimble public site where traffic is streamlined to specific audiences, resulting in better service and ability to measure activity.

A volunteer/staff hub that both serves critical business processes and creates community. With all the volunteers added to the new site, Hydrant promises to enrich the volunteer experience with the organization and build more knowledgeable puppy raisers and breeders. Hydrant is the first step in a bigger goal of automating and streamlining processes that will result in better use of funds.

Updating the site’s page organization and structure resulted in a 24% increase in organic keyword position SEO rankings, increasing the number of Top 10 ranked keywords by 19%.

User experience updates have improved site visitor engagement. Pages per session have increased by 13%, average session time by 5%, and PADS’ bounce rate has decreased by 5%.

teem.fish

2020-12-01T14:55:58-08:00

teem.fish

Client

teem.fish started as a non-profit project under the wing of EcoTrust Canada providing electronic fisheries monitoring programs focussed on building economically and environmentally sustainable fishing communities. After proving their viability, teem.fish incorporated and moved into a for-profit business model.

Problem

teem.fish needed “all the things” to get their new brand launched. With only a name decided, they needed help with a logo, branded materials, and a website.

Approach

  • Brand development that is both unique and compliments partner businesses
  • Comprehensive digital strategy that included SEO research, content strategy, and site mapping
  • Web development including content writing
  • Responsive design and fast load speed to serve communities with limited internet and cell service
  • Brand standards manual

Result

A unique brand that stand out in their industry and a responsive site that works in the big city and on the bow of a ship. teem.fish is already a very busy organization with project running all over the world. We’re capturing their site traffic analytics to prepare for their next big move when the time comes.

In its the first month, the website gained SEO position for over 70 terms internationally, producing over 1,100 search impressions.

Organic search traffic accounts for 41% of all site traffic.

“As a brand-new social enterprise we needed to develop a logo, tagline, website and suite of design standards that allowed us to step out from our charity founder but still convey our dedication to mission while promoting our new partnerships and re-commitment to technical and programmatic innovation. Spryberry created all of the tangible communication materials and content that we needed. From logo development to website flow and content that helps relay our two drivers (mission and innovation), Spryberry did a huge amount of work for us.

Spryberry was great to work with! What we appreciated most of all was their listening, we never had to go back and say “no you didn't get it'”, edits and updates were always around small tweaks to design or language and never around tone or clarity. This made the work truly enjoyable and absolutely meets our needs.

The feedback so far has been great, people love the colours and design standards that were created and find our website easy to use and stylish. We very much look different from our founders and partners but the feeling of connection still exists, which was critical for our clients during our transition.

We recommend working with Spryberry!”

Amanda Barney, CEO, teem.fish