Graphic Design

/Graphic Design

PADS

2019-08-29T09:03:26-07:00

PADS (Pacific Assistance Dogs Society)

The Challenge

Part 1

When we began working with PADS, the perks included sweet puppy cuddles, but their digital challenges were less than sweet!  They had multiple different technologies for managing data: two for collecting donations online, one for email communications and others for managing volunteer, dog, client and donor info for staff. The process was not only cumbersome by hugely time consuming, and there were things that none of the systems could do that they needed. Their website was outdated and not responsive, even though 65% of their visitors came through mobile devices.

Part 2

After a few years of rapid growth, PADS was stretching the limits of their website as it became the hub for 300+ volunteers and staff to interact, submit reports, and keep everyone aligned on services and events. With this much traffic on a dual volunteer/public purpose site, PADS began to think the site needed to be split into two separate entities – public and internal.

The solution

Part 1

An integrated donor management system that integrated all these tools into one and merged seamlessly into the new website we designed.  It allowed them to send emails, fundraise online (and allow their own supporters to fundraise online!), was customizable so that they could integrate people and dogs, and keep their donors up to date on their activities.

We built a brand-new responsive website, which simplified 350 pages into 70, and had a custom-built area for their monthly “pupdates” that update donors on how their dogs are doing.

We applied for and set up the Google Grants program for them, giving them access to $10K of online advertising per month.

Part 2

Spryberry developed a volunteer/staff site called Hydrant to take over the heavy lifting of day to day interactions of the organization. The new members-only site is a hub of business activity that enables users to interact in a Facebook-like environment of posts, tagging, and sharing, while also providing access to critical protocol documents, events, and submission forms. With Hydrant taking the load off of the main website, pads.ca is now the public facing site concentrating on donors and taking applications for service dogs.

The result

Part 1

Increased efficiency, cost reduction and a whopping 220% increase in web traffic in the 12 months post launch based on the previous year.

Part 2

A nimble public site where traffic is streamlined to specific audiences, resulting in better service and ability to measure activity.

A volunteer/staff hub that both serves critical business processes and creates community. With all the volunteers added to the new site, Hydrant promises to enrich the volunteer experience with the organization and build more knowledgeable puppy raisers and breeders. Hydrant is the first step in a bigger goal of automating and streamlining processes which will result in better use of funds.

teem.fish

2019-08-29T07:14:42-07:00

teem.fish

The Client

teem.fish started as a non-profit project under the wing of EcoTrust Canada providing electronic fisheries monitoring programs focussed on building economically and environmentally sustainable fishing communities. After proving their viability, teem.fish incorporated and moved into a for-profit business model.

The Problem

teem.fish needed “all the things” to get their new brand launched. With only a name decided, they needed help with a logo, branded materials, and a website.

Our Approach

  • Brand development that is both unique and compliments partner businesses
  • Comprehensive digital strategy that included SEO research, content strategy, and site mapping
  • Web development including content writing
  • Responsive design and fast load speed to serve communities with limited internet and cell service
  • Brand standards manual

The Result

A unique brand that stand out in their industry and a responsive site that works in the big city and on the bow of a ship. teem.fish is already a very busy organization with project running all over the world. We’re capturing their site traffic analytics to prepare for their next big move when the time comes.

“As a brand-new social enterprise we needed to develop a logo, tagline, website and suite of design standards that allowed us to step out from our charity founder but still convey our dedication to mission while promoting our new partnerships and re-commitment to technical and programmatic innovation. Spryberry created all of the tangible communication materials and content that we needed. From logo development to website flow and content that helps relay our two drivers (mission and innovation), Spryberry did a huge amount of work for us.

Spryberry was great to work with! What we appreciated most of all was their listening, we never had to go back and say “no you didn't get it'”, edits and updates were always around small tweaks to design or language and never around tone or clarity. This made the work truly enjoyable and absolutely meets our needs.

The feedback so far has been great, people love the colours and design standards that were created and find our website easy to use and stylish. We very much look different from our founders and partners but the feeling of connection still exists, which was critical for our clients during our transition.

We recommend working with Spryberry!”

Amanda Barney, CEO, teem.fish

AFAC

2019-09-05T07:24:20-07:00

Aboriginal Firefighters Association of Canada (AFAC) Brand, Marketing Materials, and Web

The Client

The Aboriginal Firefighters Association of Canada (AFAC) operates as a consortium of regional First Nations emergency and fire service. They are currently leading a project focussed on improving fire safety in all First Nations communities across Canada to protect and enhance quality of life, health, and safety.

The Problem

AFA had a website that didn’t accurately explain their focus and programming. It was difficult to navigate and manage. The dual-language toggle on the site limited the user to choosing French or English at an initial landing page. AFA also had a separate website for its key program, the Indigenous Fire Marshal Office, that also had problematic structure and design. The separate sites were unnecessarily splitting their audience and causing confusion around the actual organization and program structures.

AFA and IFMO also needed a brand refresh to better align with their goals that focus highly on fire safety and downplay firefighting. Their newsletters and information packages were disjointed and needed to be brought in line with a new brand direction.

Our Approach

  • Comprehensive digital strategy that included SEO research, content strategy, site mapping to bring the two sites into one and establish best approach for future development
  • Implementation of a robust language toggle allowing users to switch languages on any page
  • Responsive design and fast load speed to serve communities with limited internet and cell service
  • Brand standard manual and execution across all mediums

The Result

A reliable, single site that is easy to manage. SEO for the site has improved dramatically since launch, showing better reach and engagement with the site. The brand has been implemented on several print pieces and used across Canada at conferences and meetings.

 

“My organization was looking for a communications partner for the Aboriginal Firefighters Association of Canada Indigenous Fire Marshal Office Project. The project needed a bi-lingual website, as well as print and digital communications with an updated design theme that better reflected our aspirations.

Spryberry helped us define what existing content was superfluous and what we should keep and created consistent language across all mediums. We also asked Spryberry to create brand standards that retained our crests as the centre element. They created brochures, flyers, and designed a beautiful, easy to navigate website that is visually appealing but low-bandwidth friendly.

Spryberry is an amazingly responsive team! They were really good at asking us the right questions and quickly ‘got’ us. We’re delighted with the finished products and we are getting great feedback from our members and beyond. We’ve already recommended Spryberry to others and will continue to do so.”

Emma Wiggins, VP Development and Communications, Aboriginal Firefighters Association of Canada

FHA Quality Care

2019-08-29T06:42:34-07:00

FHA Quality Care

The Client

Fraser Health’s Quality Care department is responsible for ensuring patient concerns are managed with sensitivity, timeliness, and respect for diverse perspectives. They deal directly with community members and with FHA staff, ensure that programs are in place and properly utilized in all health care settings.

The Problem

Fraser Health needed a visual way to present a Complaints Management Tool Kit that makes accessing information easy, engaging, and memorable.

Our Approach

We created a suite of infographics and design elements to improve readability of this training tool. This 26-page layout aligns with other branded materials we’ve created for the department, building on concepts and iconography that users are learning to identify with the program.

The Result

The tool kit has been rolled out across Fraser Health with all staff and physicians participating in accessing the information.

 

Brainpower 360

2019-08-29T06:44:39-07:00

Brainpower 360

The Client

Brainpower 360 helps both employers and employees by providing high-calibre permanent and non-permanent staffing workforce solutions. Technically focussed, they have an expanse of, and also well-established client portfolio.  They have successfully placed a number of technical candidates Canada-wide and across the globe.

The Problem

In order to grow, Brainpower 360 needed a new, responsive, SEO optimised website. At its core this project also aimed to unite two separate business sites – an executive search site, alongside a team and leadership development site.

Our Approach

We started with comprehensive digital strategy that included SEO research and complete reorganization of the site content structure. Consultation and advice were fundamental to project success – we consulted with our client at every stage, advising on integral content, alongside the advantages of merging website content for SEO improvement. In bringing two brands together under one umbrella, we created assets that can be identified as unique to each business and also complimentary as part of the larger brand family.

The Result

With the new site recently launched, our team will be monitoring its success moving forward. Already our client has received excellent feedback from both former and new clients, and analytics are showing improved reach in search.

Previous website

Ecotrust Canada

2019-09-03T08:21:30-07:00

Ecotrust Canada

The Client

Ecotrust Canada builds programs that design, implement and promote economic alternatives that benefit people in the places they call home. With a focus on rural regions and Indigenous communities that depend on renewable resources and natural ecosystems for their economic, social and cultural sustainability.

The Problem

Ecotrust Canada needed a clear, bright and engaging design solution to present their Annual Report in order to optimize support for their valuable work.

Our Approach

Ecotrust Canada provided one word – CHANGE – as the foundation for the design theme. We provided a few examples of direction for the theme and refined collaboratively with our client. Ecotrust Canada had great photos for the project but we also sourced a number of images that supported the theme. We edited the copy before going to layout to minimize rounds of changes. The final deliverable was a web- and print-ready report.

The Result

Spryberry were delighted to tackle this project, designed a vibrant annual report that was both clear and engaging and, of course, fully compliant with their brand standards. The report has been released to the public and has been well received by stakeholders.

“We were very pleased with the work that the Spryberry team delivered for Ecotrust Canada. The charity was launching a new social enterprise, TeemFish Monitoring Inc., and we needed a logo, design standards, website, and sales tools that would make it stand out from the crowd. With our modest budget, Dana project-managed and utilized her team very effectively so I never felt money was being idly spent. Communication was great right from the start, with Dana asking the right questions to get to the essence of what we were looking for, and the team being very responsive to our feedback on the solutions while also offering their best advice. Each member of the team brings a great energy, so you always feel things are moving forward and that your project is as important to them as it is to you. I have used Spryberry again for our annual report, and have no hesitation in recommending them to others who are looking for efficient and effective marketing support.”

Sarah Stott, VP Development & Communications, Ecotrust Canada

AimSmart Coaching

2019-08-29T06:38:19-07:00

AimSmart Coaching

The client

AimSmart coaching provides sales coaching and training services. Ira Wolfe brings more than 30 years of sales experience to his one-on-one sales coaching service and his sales training service. Sales coaching helps clients to clarify their vision and create a step-by-step process with achievable goals. Clients can also learn new skills and techniques and upgrade their existing skills through sales training. AimSmart Coaching is highly personalized and tailored to the clients’ needs.

The problem and the solution

The website for AimSmart Coaching was dated. The Spryberry team undertook SEO research to develop a new strategy and a new site map was created. New content was written for the site and a blog was created. In addition to the updated website, Spryberry developed lead generation strategies including a lead magnet to attract new clients. Brand refinement was also done, including a creative brief for the photographer to use to capture the best shots for the client.

Sun Life Financial

2019-07-15T11:37:08-07:00
Sun Life Financial

Background

Sun Life Financial is a Canadian-founded, global-industry financial sector leader specializing in group benefits, group retirement savings and individual insurance and wealth. They approached Spryberry with an ask for two separate but linked strategic projects in the autumn of 2018.

Media strategy and ad repository

Develop a media strategy and creative design repository to promote a new proprietary digital tool via social media to grow qualified leads for Sun Life’s Individual Business arm.

Solution

  • Developed 360-degree media and creative strategy focused on the ideal target audience, their online journey and their awareness levels
  • Media strategy focused on lead generation through social media platforms by reaching audiences at various stages within an awareness funnel: prospecting new leads, through retargeting them with nuanced messages, through driving qualified conversions
  • Development of a bank of creative assets to test within existing marketplace of Southern Ontario, and expand throughout the country

Results

  • Presented Sun Life Financial with actionable, tactical recommendations to grow qualified leads on their product for the remainder of 2018 and throughout 2019
  • Developed a bank of creative materials consisting of 8 x :15 second animated videos, 8 x :15 second live-action videos, 4 x display ads, and 12 versions of social media copy to be used on Facebook, Instagram and LinkedIn

Best-in-class social media

Present an overview of best-in-class social media practices and recommendations as to how they can be incorporated in Sun Life Financial’s social media presence, as well as conduct an audit of Sun Life Financial’s current social media management processes, providing recommendations for improvements to social media management structure and internal communications platforms and systems.

Solution

  • Conducted a global competitor scan with a focus on North America (primary competitor market) and Europe (secondary market) of what other companies are doing to excel in the social media sphere, and advised on how Sun Life could begin to adopt similar practices in their organic and paid social offerings to reach its ultimate goal of being “best in class” on social media
  • Provided detailed recommendations into how to implement a proprietary social media hub for first and third party financial advisors which would provide them with training and tools to become social media ambassadors for the Sun Life Financial brand
  • Conducted extensive research on social media management structures and made recommendations as to how to structure social media teams within Sun Life Financial to best serve their goals of being client-experience focused and best in class on social media

Results

  • Provided comprehensive overview of competitor examples of how a strong social media presence and organizational structure benefits company reputation, brand, and, ultimately, sales
  • Provided Sun Life Financial with an actionable, short-term and long-term road map to achieve their goal of being best in class on social media

ProCad Designs

2019-07-19T18:39:54-07:00

ProCad Designs

The client

ProCad Designs offers custom home design and home renovation design. The company is also a distributor of Jenish Home Design Plans—a series of modern, budget-friendly building plans. Owners Ivory Winston and Dan Moore bring together years of experience and education to develop high-tech home designs. They enable clients to build their dream homes or reimagine their current spaces, while simultaneously maximizing the potential of their properties and their budgets. ProCad Designs is located in Kamloops, BC and has branched out into the lower mainland.

The problem

The former ProCad Designs website was put together quickly and was not optimized to highlight the quality designs created by the company. The owners wanted a redesign to better show off the work that they do, including a portfolio of before and after pictures. There was also a need to increase their impact in search engines.

The approach

Our team worked with ProCad Designs to develop a new digital strategy to improve their SEO. As a part of the process to develop their site, new content was written to highlight the process of working with the designers. Client stories were added to showcase both the benefits of a custom design and the transformative potential of a home renovation. Training on digital strategy was also provided, including how the digital pieces work together for improved SEO ranking. The client was instructed on how to update the website, how to talk to their audience on social media, and what forms of social media they should use. Overall, the client was provided with a holistic approach to managing their digital assets.

The result

ProCad Designs is now equipped with a high-impact website that better showcases their work. The content is up to date and organized. There is a step-by-step approach for the client to navigate through the site and find information on the benefits and process of a custom home design or renovation. The site is better positioned to improve their SEO ranking and will continue to be tracked and adjusted for SEO over time.

Procad web
Procad Print Ad

HousePaws Mobile Vet

2019-08-29T06:33:12-07:00

HousePaws Mobile Veterinary Clinics

The client

HousePaws Mobile Veterinary Services is one of the largest independently owned veterinary businesses in New Jersey. Started from the ground up by Dr. Lisa, HousePaws brings basic veterinary care to the comfort of the client’s home. Complex procedures, such as surgery, are performed in one of several traditional clinics. The P.E.T.S. Taxi service will transfer pets to an appropriate veterinary hospital in both emergency and non-emergency situations. In order to keep their furry clients looking their best, HousePaws offers a mobile grooming service—Bathing Beauties brings pet pampering to the client. The company also runs a program for children—Vets in Training—where children explore what it’s like to be a vet through hands-on, interactive learning. Dr. Lisa is also involved in the community, has won awards, and volunteers her services for those who cannot pay for the care their pet needs.

The problem

The former HousePaws website was outdated and not optimized for search engines and mobile devices. The company had outgrown the old site, which wasn’t flexible to its growing needs and was hard to update. The various branches of the practice—Bathing Beauties, P.E.T.S Taxi, etc.—needed to be pulled under one umbrella so customers could access them easily. The company was growing fast and needed a website that could keep up.

The approach

Our team worked with HousePaws to develop a digital strategy to reorganize their website and make the flow more logical. This redesign included writing and editing content. To make it easier for clients to connect with a vet, we created several custom applications. With the new interactive, mobile-friendly site, clients can now quickly and easily find a vet, locate the closest hospital, and find relevant contact information. Clients can also showcase their pets on the website by sending in a picture and writing a story to be posted on the blog. The innovative Vets in Training Program, which allows children to gain hands-on experience with the animals, required payment integration and the development of complex forms. To continue growing the practice, we created an advertising sales funnel through Facebook that pushed people to a landing page to get them into the “find a vet” system. This awareness campaign assisted the growth of new clinic locations by directing potential clients in the surrounding communities to the HousePaws services.

The result

HousePaws’ new mobile-friendly website is able to expand with the company as it opens new locations. Clients can interact through improved two-way communication, including the blog and the opportunity to submit pet pictures. The interactive capabilities of the new website also reduce pressure for the front desk as clients can use the find a vet service, request prescription refills, book appointments, request their pet’s records, and inquire about volunteer, internship, and employment opportunities through a variety of readily available and simple to fill out online forms. Job openings can also be easily posted and updated to keep up with the rapidly growing company.

“HousePaws Mobile Veterinary Service has undergone explosive growth since our beginnings in 2010. Our previous website felt outdated and lacked functionality-we needed to update and enhance our online home to better reflect the cutting edge nature and high quality standards of our practice. We looked locally and then widely for a website designer would would create a modern website in look and function, but retain a sense of our individual style and community values. After interviewing a number of designers who we felt relied too heavily on templates and would be resistant to our creative impulse, we came across Spryberry. They listened to what we felt was important, and designed a new website that feels friendly, yet professional, and provides a platform for growth as we continue to expand as a company. Spryberry’s team brought innovative ideas to the table, but they were also very responsive in bringing to life the ideas we had for the website. Working with the Spryberry team was a collaborative, rewarding experience, and we’re thrilled with the end product. We recommend them highly.”

Eric Baratta, Creative Development and Operations Manager, HousePaws Mobile Veterinary Service