Graphic Design

/Graphic Design

AimSmart Coaching

2019-06-25T13:49:28-07:00

AimSmart Coaching

The client

AimSmart coaching provides sales coaching and training services. Ira Wolfe brings more than 30 years of sales experience to his one-on-one sales coaching service and his sales training service. Sales coaching helps clients to clarify their vision and create a step-by-step process with achievable goals. Clients can also learn new skills and techniques and upgrade their existing skills through sales training. AimSmart Coaching is highly personalized and tailored to the clients’ needs.

The problem and the solution

The website for AimSmart Coaching was dated. The Spryberry team undertook SEO research to develop a new strategy and a new site map was created. New content was written for the site and a blog was created. In addition to the updated website, Spryberry developed lead generation strategies including a lead magnet to attract new clients. Brand refinement was also done, including a creative brief for the photographer to use to capture the best shots for the client.

Sun Life Financial

2019-07-15T11:37:08-07:00
Sun Life Financial

Background

Sun Life Financial is a Canadian-founded, global-industry financial sector leader specializing in group benefits, group retirement savings and individual insurance and wealth. They approached Spryberry with an ask for two separate but linked strategic projects in the autumn of 2018.

Media strategy and ad repository

Develop a media strategy and creative design repository to promote a new proprietary digital tool via social media to grow qualified leads for Sun Life’s Individual Business arm.

Solution

  • Developed 360-degree media and creative strategy focused on the ideal target audience, their online journey and their awareness levels
  • Media strategy focused on lead generation through social media platforms by reaching audiences at various stages within an awareness funnel: prospecting new leads, through retargeting them with nuanced messages, through driving qualified conversions
  • Development of a bank of creative assets to test within existing marketplace of Southern Ontario, and expand throughout the country

Results

  • Presented Sun Life Financial with actionable, tactical recommendations to grow qualified leads on their product for the remainder of 2018 and throughout 2019
  • Developed a bank of creative materials consisting of 8 x :15 second animated videos, 8 x :15 second live-action videos, 4 x display ads, and 12 versions of social media copy to be used on Facebook, Instagram and LinkedIn

Best-in-class social media

Present an overview of best-in-class social media practices and recommendations as to how they can be incorporated in Sun Life Financial’s social media presence, as well as conduct an audit of Sun Life Financial’s current social media management processes, providing recommendations for improvements to social media management structure and internal communications platforms and systems.

Solution

  • Conducted a global competitor scan with a focus on North America (primary competitor market) and Europe (secondary market) of what other companies are doing to excel in the social media sphere, and advised on how Sun Life could begin to adopt similar practices in their organic and paid social offerings to reach its ultimate goal of being “best in class” on social media
  • Provided detailed recommendations into how to implement a proprietary social media hub for first and third party financial advisors which would provide them with training and tools to become social media ambassadors for the Sun Life Financial brand
  • Conducted extensive research on social media management structures and made recommendations as to how to structure social media teams within Sun Life Financial to best serve their goals of being client-experience focused and best in class on social media

Results

  • Provided comprehensive overview of competitor examples of how a strong social media presence and organizational structure benefits company reputation, brand, and, ultimately, sales
  • Provided Sun Life Financial with an actionable, short-term and long-term road map to achieve their goal of being best in class on social media

ProCad Designs

2019-07-19T18:39:54-07:00

ProCad Designs

The client

ProCad Designs offers custom home design and home renovation design. The company is also a distributor of Jenish Home Design Plans—a series of modern, budget-friendly building plans. Owners Ivory Winston and Dan Moore bring together years of experience and education to develop high-tech home designs. They enable clients to build their dream homes or reimagine their current spaces, while simultaneously maximizing the potential of their properties and their budgets. ProCad Designs is located in Kamloops, BC and has branched out into the lower mainland.

The problem

The former ProCad Designs website was put together quickly and was not optimized to highlight the quality designs created by the company. The owners wanted a redesign to better show off the work that they do, including a portfolio of before and after pictures. There was also a need to increase their impact in search engines.

The approach

Our team worked with ProCad Designs to develop a new digital strategy to improve their SEO. As a part of the process to develop their site, new content was written to highlight the process of working with the designers. Client stories were added to showcase both the benefits of a custom design and the transformative potential of a home renovation. Training on digital strategy was also provided, including how the digital pieces work together for improved SEO ranking. The client was instructed on how to update the website, how to talk to their audience on social media, and what forms of social media they should use. Overall, the client was provided with a holistic approach to managing their digital assets.

The result

ProCad Designs is now equipped with a high-impact website that better showcases their work. The content is up to date and organized. There is a step-by-step approach for the client to navigate through the site and find information on the benefits and process of a custom home design or renovation. The site is better positioned to improve their SEO ranking and will continue to be tracked and adjusted for SEO over time.

Procad web
Procad Print Ad

HousePaws Mobile Vet

2019-02-26T12:57:27-07:00

HousePaws Mobile Veterinary Clinics

The client

HousePaws Mobile Veterinary Services is one of the largest independently owned veterinary businesses in New Jersey. Started from the ground up by Dr. Lisa, HousePaws brings basic veterinary care to the comfort of the client’s home. Complex procedures, such as surgery, are performed in one of several traditional clinics. The P.E.T.S. Taxi service will transfer pets to an appropriate veterinary hospital in both emergency and non-emergency situations. In order to keep their furry clients looking their best, HousePaws offers a mobile grooming service—Bathing Beauties brings pet pampering to the client. The company also runs a program for children—Vets in Training—where children explore what it’s like to be a vet through hands-on, interactive learning. Dr. Lisa is also involved in the community, has won awards, and volunteers her services for those who cannot pay for the care their pet needs.

The problem

The former HousePaws website was outdated and not optimized for search engines and mobile devices. The company had outgrown the old site, which wasn’t flexible to its growing needs and was hard to update. The various branches of the practice—Bathing Beauties, P.E.T.S Taxi, etc.—needed to be pulled under one umbrella so customers could access them easily. The company was growing fast and needed a website that could keep up.

The approach

Our team worked with HousePaws to develop a digital strategy to reorganize their website and make the flow more logical. This redesign included writing and editing content. To make it easier for clients to connect with a vet, we created several custom applications. With the new interactive, mobile-friendly site, clients can now quickly and easily find a vet, locate the closest hospital, and find relevant contact information. Clients can also showcase their pets on the website by sending in a picture and writing a story to be posted on the blog. The innovative Vets in Training Program, which allows children to gain hands-on experience with the animals, required payment integration and the development of complex forms. To continue growing the practice, we created an advertising sales funnel through Facebook that pushed people to a landing page to get them into the “find a vet” system. This awareness campaign assisted the growth of new clinic locations by directing potential clients in the surrounding communities to the HousePaws services.

The result

HousePaws’ new mobile-friendly website is able to expand with the company as it opens new locations. Clients can interact through improved two-way communication, including the blog and the opportunity to submit pet pictures. The interactive capabilities of the new website also reduce pressure for the front desk as clients can use the find a vet service, request prescription refills, book appointments, request their pet’s records, and inquire about volunteer, internship, and employment opportunities through a variety of readily available and simple to fill out online forms. Job openings can also be easily posted and updated to keep up with the rapidly growing company.

Edoye Porbeni

2019-02-26T12:57:14-07:00

Edoye Porbeni

The Challenge

Edoye is a dynamic CEO who works in healthcare and is actively involved in her community.  She has several ventures in play at any given time and wanted somewhere to position her personal brand and to tie all these initiatives together.

She had a personal website that was outdated and did not reflect how Edoye had evolved over the years, nor was it responsive in design.

The solution

With the help from a talented photographer we created a visual look for Edoye with a single page website that highlighted her personal brand, and professional endeavors.

The new website linked to her business site as well as key organizations she is involved in. The site was Search Engine Optimized and Google Analytics was installed.

The result

A professional site that is fully responsive, SEO optimized to maximize traffic and that allows visitors to easily reach out and contact Edoye.  The tracking allows Edoye to understand where traffic is coming from. 

BCAHA

2018-03-15T07:27:46-07:00

BC Association of Healthcare Auxiliaries

The Challenge

The BCAHA came to Spryberry to create a more professional and cohesive brand. 

Their website was outdated and not responsive, they had a wide variety of materials and digital assets that had been developed over time, but nothing worked together, and their messaging and look and feel needed a fresh start.

BEFORE:

AFTER:

The solution

We built a brand package for them that included a logo, colour palette, graphic standards, PowerPoint templates and tagline.  

From this, we created a new responsive website, which leveraged all these assets into the digital space so that they had a one-stop-shop for their member groups to access and the general public to learn more about who they are and what they do.

Spryberry also attended their annual conference and trained their members on using social media to leverage their efforts in their individual communities.

HR Portland

2019-07-15T22:18:08-07:00

HR Portland

The Challenge

Gloria came to Spryberry when she was launching her human resources consultancy. She had a website that she wasn’t happy with and basic branding elements that needed refinement. She needed strong Search Engine Optimization in the competitive HR industry.

The solution

We took her existing brand elements, refined and expanded them for her to include:

  • Logo suite, colour palette and graphic treatment
  • Business cards
  • Social Media branding elements

We then layered this look and feel into a full responsive website, with full SEO optimization.

The result

A beautiful website with increased web traffic and a brand that Gloria is proud of, reflecting her personality, values and brand.

Mid-Island Air Search & Rescue

2018-03-05T09:31:08-07:00

Mid-Island Air Search & Rescue

The Challenge

Mid-Island Air Search & Rescue (MIASAR) provides lifesaving search and rescue efforts on Vancouver Island, BC. Their active volunteer base and supporters needed a way to connect to each other, and they needed a platform from which to tell their story, share successes, raise funds and organize key materials for volunteers.

Their existing website was outdated, not responsive, and didn’t accommodate their need for a secure volunteer area. They needed a fresh start.

The solution

An integrated public facing and volunteer website with a public site and secure area for volunteers.  

We built a brand new responsive website that:

  • Presents a very professional image to the public
  • Incorporates analytics so they could track web traffic
  • Has a blog for event and storytelling activities
  • Has a secure login area for members to access key materials and resources

SCYBC

2018-03-15T10:28:59-07:00

Society of Children and Youth of BC

Early Childhood Education, Child Rights and You
A Resource for Aboriginal ECE Practitioners

The Challenge

Create an engaging resource guide for practitioners that fit both SCYBC colour palette and reflects the audience’s culture. While the content in the guide is static, there was a need to attach customized information for each recipient. The SCYBC provided all the content and general direction on theme, leaving quite a large blank slate for us to design within.

The solution

A web-ready and printed guide. The printed guide has pockets inside front and back covers to accommodate additional resources.

We used a mix of Aboriginal iconography with a modern, silhouette treatment to people across the design. SCYBC uses bright, energetic colours in their materials that lends itself well to a kaleidoscope theme for the cover and rainbow treatment where people are depicted.

Future Health Ventures

2017-10-12T20:49:13-07:00

Future Health Ventures

The Challenge

Future Health Ventures is an innovative firm, with a diverse range of product offerings and projects on the go.  The CEO Edoye Porbeni has been operating for some time, however, she did not have an online home from which to build her business, or showcase her work and partnerships.

The solution

We created one cohesive web presence for all their businesses to launch from. The site was heavily search engine optimized in order to ensure traffic is finding Edoye, understanding the opportunities and spending time digesting the information on the site or linking out to full sites for each business.

The result

A beautiful clean site that featured all three of Edoye’s brands: Apollo Project Management, Silverfit and Atreides Drones without diminishing any one of them at the expense of the other.  We’re now building out multiple sites in order to grow the various businesses from concept to reality.