Web Design

/Web Design

GVCSS

2019-10-21T07:44:12-07:00

Greater Vancouver Community Services Society

The Challange

The Greater Vancouver Community Services Society is a not for profit organization providing home care and other services in the community. The society asked us to create a friendly, approachable brand along with various brand collateral including a website.

  • logo design
  • corporate stationery
  • templates for office forms
  • annual reports
  • client service guides in 3 languages
  • not for profit web design
  • print management

The Solution

SEO support for site relaunch – July 2019

Organic site traffic has improved by 35% year-over-year and by 15% month-over-month as compared to the site before relaunch.

The site has gained 91 new keywords in the Canadian Search Database Top 100 since the relaunch, doubling its keywords in the Top 1 – 10 position.

PADS

2019-10-21T07:30:25-07:00

PADS (Pacific Assistance Dogs Society)

The Challenge

Part 1

When we began working with PADS, the perks included sweet puppy cuddles, but their digital challenges were less than sweet! They had multiple different technologies for managing data: two for collecting donations online, one for email communications and others for managing volunteer, dog, client and donor info for staff. The process was not only cumbersome but hugely time consuming, and there were things that none of the systems could do what they needed. Their website was outdated and not responsive, even though 65% of their visitors came through mobile devices.

Part 2

After a few years of rapid growth, PADS was stretching the limits of their website as it became the hub for 300+ volunteers and staff to interact, submit reports, and keep everyone aligned on services and events. With this much traffic on a dual volunteer/public purpose site, PADS began to think the site needed to be split into two separate entities – public and internal.

Additionally, PADS asked us to review their SEO. The goal was to improve the site’s SEO position with more visibility to PADS’ programs and events, including user experience and site flow adjustments that would make information and applications easier for PADS candidates.

The solution

Part 1

An integrated donor management system that combined all these tools into one and merged seamlessly into the new website was designed. It allowed them to send emails, fundraise online (and allow their own supporters to fundraise online!), was customizable so that they could integrate people and dogs, and keep their donors up to date on their activities.

We built a brand-new responsive website, which simplified 350 pages into 70, and had a custom-built area for their monthly “pupdates” that update donors on how their dogs are doing.

We applied for and set up the Google Grants program for them, giving them access to $10K of online advertising per month.

Part 2

Spryberry developed a volunteer/staff site called Hydrant to take over the heavy lifting of day-to-day interactions of the organization. The new members-only site is a hub of business activity that enables users to interact in a Facebook-like environment of posts, tagging, and sharing, while also providing access to critical protocol documents, events, and submission forms. With Hydrant taking the load off of the main website, pads.ca is now the public-facing site concentrating on donors and taking applications for service dogs.

The result

Part 1

Increased efficiency, cost reduction and a whopping 220% increase in web traffic in the 12 months post launch based on the previous year.

Part 2

A nimble public site where traffic is streamlined to specific audiences, resulting in better service and ability to measure activity.

A volunteer/staff hub that both serves critical business processes and creates community. With all the volunteers added to the new site, Hydrant promises to enrich the volunteer experience with the organization and build more knowledgeable puppy raisers and breeders. Hydrant is the first step in a bigger goal of automating and streamlining processes that will result in better use of funds.

Updating the site’s page organization and structure resulted in a 24% increase in organic keyword position SEO rankings, increasing the number of Top 10 ranked keywords by 19%.

User experience updates have improved site visitor engagement. Pages per session have increased by 13%, average session time by 5%, and PADS’ bounce rate has decreased by 5%.

teem.fish

2019-10-21T07:31:27-07:00

teem.fish

The Client

teem.fish started as a non-profit project under the wing of EcoTrust Canada providing electronic fisheries monitoring programs focussed on building economically and environmentally sustainable fishing communities. After proving their viability, teem.fish incorporated and moved into a for-profit business model.

The Problem

teem.fish needed “all the things” to get their new brand launched. With only a name decided, they needed help with a logo, branded materials, and a website.

Our Approach

  • Brand development that is both unique and compliments partner businesses
  • Comprehensive digital strategy that included SEO research, content strategy, and site mapping
  • Web development including content writing
  • Responsive design and fast load speed to serve communities with limited internet and cell service
  • Brand standards manual

The Result

A unique brand that stand out in their industry and a responsive site that works in the big city and on the bow of a ship. teem.fish is already a very busy organization with project running all over the world. We’re capturing their site traffic analytics to prepare for their next big move when the time comes.

In its the first month, the website gained SEO position for over 70 terms internationally, producing over 1,100 search impressions.

Organic search traffic accounts for 41% of all site traffic.

“As a brand-new social enterprise we needed to develop a logo, tagline, website and suite of design standards that allowed us to step out from our charity founder but still convey our dedication to mission while promoting our new partnerships and re-commitment to technical and programmatic innovation. Spryberry created all of the tangible communication materials and content that we needed. From logo development to website flow and content that helps relay our two drivers (mission and innovation), Spryberry did a huge amount of work for us.

Spryberry was great to work with! What we appreciated most of all was their listening, we never had to go back and say “no you didn't get it'”, edits and updates were always around small tweaks to design or language and never around tone or clarity. This made the work truly enjoyable and absolutely meets our needs.

The feedback so far has been great, people love the colours and design standards that were created and find our website easy to use and stylish. We very much look different from our founders and partners but the feeling of connection still exists, which was critical for our clients during our transition.

We recommend working with Spryberry!”

Amanda Barney, CEO, teem.fish

AFAC

2019-10-21T07:34:16-07:00

Aboriginal Firefighters Association of Canada (AFAC) Brand, Marketing Materials, and Web

The Client

The Aboriginal Firefighters Association of Canada (AFAC) operates as a consortium of regional First Nations emergency and fire service. They are currently leading a project focussed on improving fire safety in all First Nations communities across Canada to protect and enhance quality of life, health, and safety.

The Challenge

AFA had a website that didn’t accurately explain their focus and programming. It was difficult to navigate and manage. The dual-language toggle on the site limited the user to choosing French or English at an initial landing page. AFA also had a separate website for its key program, the Indigenous Fire Marshal Office, that also had problematic structure and design. The separate sites were unnecessarily splitting their audience and causing confusion around the actual organization and program structures.

AFA and IFMO also needed a brand refresh to better align with their goals that focus greatly on fire safety and downplay firefighting. Their newsletters and information packages were disjointed and needed to be brought in line with a new brand direction.

The Solution

  • Comprehensive digital strategy that included SEO research, content strategy, and site mapping to bring the two sites into one and establish the best approach for future development
  • Implementation of a robust language toggle allowing users to switch languages on any page
  • Responsive design and fast load speed to serve communities with limited internet and cell service
  • Brand standard manual and execution across all mediums

The Result

A reliable single site that is easy to manage. SEO for the site has improved dramatically since launch, showing better reach and engagement with the site. The brand has been implemented on several print pieces and used across Canada at conferences and meetings.

The new site launch has given the IFMO/AFAC site a new position for 25 key search terms (we started with 0, and it’s growing every week). The new ranked keywords increased monthly search impressions by 816%.

There has been a 1943% (20x) increase in organic search traffic since the new site launched, a change from fewer than a dozen visitors a month to over 300.

“My organization was looking for a communications partner for the Aboriginal Firefighters Association of Canada Indigenous Fire Marshal Office Project. The project needed a bi-lingual website, as well as print and digital communications with an updated design theme that better reflected our aspirations.

Spryberry helped us define what existing content was superfluous and what we should keep and created consistent language across all mediums. We also asked Spryberry to create brand standards that retained our crests as the centre element. They created brochures, flyers, and designed a beautiful, easy to navigate website that is visually appealing but low-bandwidth friendly.

Spryberry is an amazingly responsive team! They were really good at asking us the right questions and quickly ‘got’ us. We’re delighted with the finished products and we are getting great feedback from our members and beyond. We’ve already recommended Spryberry to others and will continue to do so.”

Emma Wiggins, VP Development and Communications, Aboriginal Firefighters Association of Canada

Brainpower 360

2019-08-29T06:44:39-07:00

Brainpower 360

The Client

Brainpower 360 helps both employers and employees by providing high-calibre permanent and non-permanent staffing workforce solutions. Technically focussed, they have an expanse of, and also well-established client portfolio.  They have successfully placed a number of technical candidates Canada-wide and across the globe.

The Problem

In order to grow, Brainpower 360 needed a new, responsive, SEO optimised website. At its core this project also aimed to unite two separate business sites – an executive search site, alongside a team and leadership development site.

Our Approach

We started with comprehensive digital strategy that included SEO research and complete reorganization of the site content structure. Consultation and advice were fundamental to project success – we consulted with our client at every stage, advising on integral content, alongside the advantages of merging website content for SEO improvement. In bringing two brands together under one umbrella, we created assets that can be identified as unique to each business and also complimentary as part of the larger brand family.

The Result

With the new site recently launched, our team will be monitoring its success moving forward. Already our client has received excellent feedback from both former and new clients, and analytics are showing improved reach in search.

Previous website

AimSmart Coaching

2019-08-29T06:38:19-07:00

AimSmart Coaching

The client

AimSmart coaching provides sales coaching and training services. Ira Wolfe brings more than 30 years of sales experience to his one-on-one sales coaching service and his sales training service. Sales coaching helps clients to clarify their vision and create a step-by-step process with achievable goals. Clients can also learn new skills and techniques and upgrade their existing skills through sales training. AimSmart Coaching is highly personalized and tailored to the clients’ needs.

The problem and the solution

The website for AimSmart Coaching was dated. The Spryberry team undertook SEO research to develop a new strategy and a new site map was created. New content was written for the site and a blog was created. In addition to the updated website, Spryberry developed lead generation strategies including a lead magnet to attract new clients. Brand refinement was also done, including a creative brief for the photographer to use to capture the best shots for the client.

ProCad Designs

2019-07-19T18:39:54-07:00

ProCad Designs

The client

ProCad Designs offers custom home design and home renovation design. The company is also a distributor of Jenish Home Design Plans—a series of modern, budget-friendly building plans. Owners Ivory Winston and Dan Moore bring together years of experience and education to develop high-tech home designs. They enable clients to build their dream homes or reimagine their current spaces, while simultaneously maximizing the potential of their properties and their budgets. ProCad Designs is located in Kamloops, BC and has branched out into the lower mainland.

The problem

The former ProCad Designs website was put together quickly and was not optimized to highlight the quality designs created by the company. The owners wanted a redesign to better show off the work that they do, including a portfolio of before and after pictures. There was also a need to increase their impact in search engines.

The approach

Our team worked with ProCad Designs to develop a new digital strategy to improve their SEO. As a part of the process to develop their site, new content was written to highlight the process of working with the designers. Client stories were added to showcase both the benefits of a custom design and the transformative potential of a home renovation. Training on digital strategy was also provided, including how the digital pieces work together for improved SEO ranking. The client was instructed on how to update the website, how to talk to their audience on social media, and what forms of social media they should use. Overall, the client was provided with a holistic approach to managing their digital assets.

The result

ProCad Designs is now equipped with a high-impact website that better showcases their work. The content is up to date and organized. There is a step-by-step approach for the client to navigate through the site and find information on the benefits and process of a custom home design or renovation. The site is better positioned to improve their SEO ranking and will continue to be tracked and adjusted for SEO over time.

Procad web
Procad Print Ad

HousePaws Mobile Vet

2019-08-29T06:33:12-07:00

HousePaws Mobile Veterinary Clinics

The client

HousePaws Mobile Veterinary Services is one of the largest independently owned veterinary businesses in New Jersey. Started from the ground up by Dr. Lisa, HousePaws brings basic veterinary care to the comfort of the client’s home. Complex procedures, such as surgery, are performed in one of several traditional clinics. The P.E.T.S. Taxi service will transfer pets to an appropriate veterinary hospital in both emergency and non-emergency situations. In order to keep their furry clients looking their best, HousePaws offers a mobile grooming service—Bathing Beauties brings pet pampering to the client. The company also runs a program for children—Vets in Training—where children explore what it’s like to be a vet through hands-on, interactive learning. Dr. Lisa is also involved in the community, has won awards, and volunteers her services for those who cannot pay for the care their pet needs.

The problem

The former HousePaws website was outdated and not optimized for search engines and mobile devices. The company had outgrown the old site, which wasn’t flexible to its growing needs and was hard to update. The various branches of the practice—Bathing Beauties, P.E.T.S Taxi, etc.—needed to be pulled under one umbrella so customers could access them easily. The company was growing fast and needed a website that could keep up.

The approach

Our team worked with HousePaws to develop a digital strategy to reorganize their website and make the flow more logical. This redesign included writing and editing content. To make it easier for clients to connect with a vet, we created several custom applications. With the new interactive, mobile-friendly site, clients can now quickly and easily find a vet, locate the closest hospital, and find relevant contact information. Clients can also showcase their pets on the website by sending in a picture and writing a story to be posted on the blog. The innovative Vets in Training Program, which allows children to gain hands-on experience with the animals, required payment integration and the development of complex forms. To continue growing the practice, we created an advertising sales funnel through Facebook that pushed people to a landing page to get them into the “find a vet” system. This awareness campaign assisted the growth of new clinic locations by directing potential clients in the surrounding communities to the HousePaws services.

The result

HousePaws’ new mobile-friendly website is able to expand with the company as it opens new locations. Clients can interact through improved two-way communication, including the blog and the opportunity to submit pet pictures. The interactive capabilities of the new website also reduce pressure for the front desk as clients can use the find a vet service, request prescription refills, book appointments, request their pet’s records, and inquire about volunteer, internship, and employment opportunities through a variety of readily available and simple to fill out online forms. Job openings can also be easily posted and updated to keep up with the rapidly growing company.

“HousePaws Mobile Veterinary Service has undergone explosive growth since our beginnings in 2010. Our previous website felt outdated and lacked functionality-we needed to update and enhance our online home to better reflect the cutting edge nature and high quality standards of our practice. We looked locally and then widely for a website designer would would create a modern website in look and function, but retain a sense of our individual style and community values. After interviewing a number of designers who we felt relied too heavily on templates and would be resistant to our creative impulse, we came across Spryberry. They listened to what we felt was important, and designed a new website that feels friendly, yet professional, and provides a platform for growth as we continue to expand as a company. Spryberry’s team brought innovative ideas to the table, but they were also very responsive in bringing to life the ideas we had for the website. Working with the Spryberry team was a collaborative, rewarding experience, and we’re thrilled with the end product. We recommend them highly.”

Eric Baratta, Creative Development and Operations Manager, HousePaws Mobile Veterinary Service

Edoye Porbeni

2019-02-26T12:57:14-08:00

Edoye Porbeni

The Challenge

Edoye is a dynamic CEO who works in healthcare and is actively involved in her community.  She has several ventures in play at any given time and wanted somewhere to position her personal brand and to tie all these initiatives together.

She had a personal website that was outdated and did not reflect how Edoye had evolved over the years, nor was it responsive in design.

The solution

With the help from a talented photographer we created a visual look for Edoye with a single page website that highlighted her personal brand, and professional endeavors.

The new website linked to her business site as well as key organizations she is involved in. The site was Search Engine Optimized and Google Analytics was installed.

The result

A professional site that is fully responsive, SEO optimized to maximize traffic and that allows visitors to easily reach out and contact Edoye.  The tracking allows Edoye to understand where traffic is coming from. 

BCAHA

2018-03-15T07:27:46-07:00

BC Association of Healthcare Auxiliaries

The Challenge

The BCAHA came to Spryberry to create a more professional and cohesive brand. 

Their website was outdated and not responsive, they had a wide variety of materials and digital assets that had been developed over time, but nothing worked together, and their messaging and look and feel needed a fresh start.

BEFORE:

AFTER:

The solution

We built a brand package for them that included a logo, colour palette, graphic standards, PowerPoint templates and tagline.  

From this, we created a new responsive website, which leveraged all these assets into the digital space so that they had a one-stop-shop for their member groups to access and the general public to learn more about who they are and what they do.

Spryberry also attended their annual conference and trained their members on using social media to leverage their efforts in their individual communities.