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First Nations Health Authority
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First Nations Health Authority

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First Nations Health Authority

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2023-08-08T10:28:16-07:00

First Nations Health Authority

Since 2021, Spryberry has been providing graphic design and editing support to the First Nations Health Authority. FNHA communication specialists collaborate with us on a wide range of projects that are distributed across the province in communities. FNHA provides the inspiration and general direction, allowing our design team to provide creative solutions. We work within the FNHA brand guidelines and collaborate closely with their internal design team on tone and direction of the brand.

Providing quick turnaround on design is critical to the FNHA team, particularly at times of public health crisis. Our designers work in two different time zones, allowing us to meet high-quality design expectations within tight deadlines.

Projects include:

  • Campaign materials for pandemic understanding, protocols, and vaccine rollout.
  • Prenatal and maternal care information packages
  • Annual reports
  • Living with cancer guidebook, fact sheets and flip book
  • Palliative care guidebooks
  • Addictions forum materials
  • Climate health action program guide
  • Infographics
  • HR guides and onboarding materials
  • Naloxone awareness and information materials
  • Medical transport guide
  • Brochures and posters
  • Large format displays

Case Study

First Nations Health Council – Social Determinants of Health Discussion Guide

Representatives of the FNHC approach Spryberry to assist in creating a layout that would bring their document to life. As the audience for the guide included community members, a story was developed to make the content more accessible to a wider audience. Spryberry created a suite of illustrations to match the story and created a path/stream as an integrated part of the layout.

This was a collaboration between Spryberry’s team — art director, designer, illustrator — and the FNHC team.

We had several collaborative meetings with the FNHC to hear their vision for the project. We then presented several illustration concepts to the FNHC to establish the style for the project. Refinement required numerous rounds of changes and collaborative sessions as we worked on the shape of faces, character emotions, colours, as well as integrating important cultural items such as clothing. We worked diligently to ask questions and make suggestions to enhance these discussions. As a trusted partners in this project, we offered our own ideas for design and production.

The project was well received by community members attending regional sessions. The FNHC reported that polling showed a 70% increase in understanding of concepts with the use of the guide.

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PADS
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PADS

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PADS

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2020-12-01T14:19:07-08:00

PADS (Pacific Assistance Dogs Society)

Challenge

Part 1

When we began working with PADS, the perks included sweet puppy cuddles, but their digital challenges were less than sweet! They had multiple different technologies for managing data: two for collecting donations online, one for email communications and others for managing volunteer, dog, client and donor info for staff. The process was not only cumbersome but hugely time consuming, and there were things that none of the systems could do what they needed. Their website was outdated and not responsive, even though 65% of their visitors came through mobile devices.

Part 2

After a few years of rapid growth, PADS was stretching the limits of their website as it became the hub for 300+ volunteers and staff to interact, submit reports, and keep everyone aligned on services and events. With this much traffic on a dual volunteer/public purpose site, PADS began to think the site needed to be split into two separate entities – public and internal.

Additionally, PADS asked us to review their SEO. The goal was to improve the site’s SEO position with more visibility to PADS’ programs and events, including user experience and site flow adjustments that would make information and applications easier for PADS candidates.

Solution

Part 1

An integrated donor management system that combined all these tools into one and merged seamlessly into the new website was designed. It allowed them to send emails, fundraise online (and allow their own supporters to fundraise online!), was customizable so that they could integrate people and dogs, and keep their donors up to date on their activities.

We built a brand-new responsive website, which simplified 350 pages into 70, and had a custom-built area for their monthly “pupdates” that update donors on how their dogs are doing.

We applied for and set up the Google Grants program for them, giving them access to $10K of online advertising per month.

Part 2

Spryberry developed a volunteer/staff site called Hydrant to take over the heavy lifting of day-to-day interactions of the organization. The new members-only site is a hub of business activity that enables users to interact in a Facebook-like environment of posts, tagging, and sharing, while also providing access to critical protocol documents, events, and submission forms. With Hydrant taking the load off of the main website, pads.ca is now the public-facing site concentrating on donors and taking applications for service dogs.

Result

Part 1

Increased efficiency, cost reduction and a whopping 220% increase in web traffic in the 12 months post launch based on the previous year.

Part 2

A nimble public site where traffic is streamlined to specific audiences, resulting in better service and ability to measure activity.

A volunteer/staff hub that both serves critical business processes and creates community. With all the volunteers added to the new site, Hydrant promises to enrich the volunteer experience with the organization and build more knowledgeable puppy raisers and breeders. Hydrant is the first step in a bigger goal of automating and streamlining processes that will result in better use of funds.

Updating the site’s page organization and structure resulted in a 24% increase in organic keyword position SEO rankings, increasing the number of Top 10 ranked keywords by 19%.

User experience updates have improved site visitor engagement. Pages per session have increased by 13%, average session time by 5%, and PADS’ bounce rate has decreased by 5%.

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BC Children's Hospital recipe book cover - illustration & design by Spryberry
PHSA-BCCDC
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PHSA-BCCDC

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PHSA-BCCDC

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2023-08-08T10:33:17-07:00

Transforming Data into Engaging Stories: Our Journey with PHSA-BCCDC since 2006

At Spryberry, we take pride in crafting elegant and accessible creative designs for various departments within PHSA-BCCDC. Our journey began with a mission to enhance readability and engagement in government minister reports. Over the years, we have refined our expertise, creating detailed report templates that align with the evolving PHSA and BCCDC branding.

In response to the growing importance of accessibility, we have continually adapted our layouts to meet the latest standards, ensuring our designs resonate with their audience. One significant accomplishment is our development of an accessible color scheme for BCCDC, seamlessly integrated into graphs and charts across the organization.

With countless reports under our belt, precision in data visualization has become our forte. Our infographics and innovative treatment of charts and graphs have not only elevated readability but also found their way into captivating presentations alongside the printed reports.

Our unwavering commitment remains unchanged: crafting designs that are both aesthetically beautiful and functionally effective for the audience. At Spryberry, we believe in transforming data into engaging stories that leave a lasting impact.

Key projects include:

  • Food cost in BC
  • Indigenous children’s access to food
  • Cystic fibrosis standards of care
  • Healthy social environment framework

Case Study: Recipe Book

BC Children’s Hospital received a generous donation from Safeway — a brand-new kitchen for the patients in the mental health unit. With a mandate to fully use the gift, BCCH planned a book of skills and recipes for young patients to use on-site and in a home environment. What a fun project!

We presented the BCCH team with a vision of a piece in a comic book style. The recipe comic book has a main character who leads the reader through each recipe and skill with the help of veggie friends. In addition, many recipes have two skill levels that are presented as ‘challenges.’ Eighty pages in length, there are four major sections: skills, breakfast, lunch, dinner, and snacks. The recipe book is a printed, saddle-stitched piece, and each page or recipe can easily be printed single or double-sided for handouts as needed.

Baked Apples - illustration & design by Spryberry
Ricer Cooker Dinner - illustration & design by Spryberry

We worked with Spryberry on a project for the mental health programs at BC Children’s Hospital, and were very impressed with the quality of their work, their dedication to their clients, and their genuine passion for the project. From the first time we met with Dana, we knew that Spryberry was going to be a great fit with the project and what we were envisioning. Our project involved a collaborative team environment, which sometimes meant getting lots of different feedback and trying to balance multiple perspectives. The Spryberry team has excellent communication skills, is always open and responsive to ideas, and is able to effectively manage tight timelines. They demonstrated great flexibility, and were proactive and solution-oriented when we were faced with difficult decisions or changes in the project plan. In the end, we couldn’t be happier with the final product, and we are so excited for the clinical team to start sharing the resource that was developed with patients and parents. Thank you Spryberry for all of the creativity, positive energy and personal touch that you brought to this project – we look forward to working with you again!

Kim Korf-Uzan & Meredith de Freitas, Health Literacy Team, BCCH
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Spryberry serves up passion. For brands, for ideas, for strategy and for story. We are known for our relationships, our depth of experience and our ability to deliver results. We deliver beautiful and strategic print, digital and social solutions.

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