Logo design

Society of Hope + Providence Living

2023-08-08T10:36:38-07:00

Society of Hope + Providence Living

The Project

  • Rebrand Society of Hope
    • Logo redesign, brand guidelines
  • Sub-brand design – Providence Living
  • Web development for Providence Living, the market-facing site for available rental housing
  • Strategic redesign of Society of Hope web site for use by current tenants and society business
  • Google grant ads setup and management driving traffic to affordable housing options

“The Society of Hope was looking to change our demographic of applicants to better fit our mix of affordable housing units. Our housing stock was a 50/50 combination of deeply subsidized units and market rental affordable units. Previous to our rebranding, 95% of our applicants were only for the deeply subsidized units. This created a challenge to rent the other half of our Market units. We were looking for a way to attract the affordable market unit applicants while directing the deeply subsidized applicants to the Provincial Housing Registry.

We had determined that we did not want to change the Society of Hope name and goodwill it has garnered in public realms. Therefore, we made the decision to develop a sub-brand called Providence Living to act as our rental division to attract market applicants. Spryberry worked with us to develop new logos and marketing artwork, build a website for our rental division, rebuild our outdated Society of Hope website, and connect these all together to provide a platform where we could reach the demographics we were targeting while continuing to assist people find affordable housing.

Spryberry worked collaboratively with our staff to ensure content, look, and functionality were what we wanted and that we received the results we were aiming for. Our staff that were working on this project had very full plates to begin with, and Spryberry worked at their pace and at a level our staff needed. Spryberry took the time to gain knowledge of not only our organization, but also our industry of affordable housing. This allowed them to fully understand our needs and unique challenges. Spryberry was gracious in dealing with our lack of technical knowledge and helped us through things when we didn’t even know what we didn’t know.

Spryberry created two new websites that dovetail very well and provide a huge number of tools for the Society of Hope to continue and grow well into the future. They guided us through, provided training, and we now can keep our web presence up to date. We now have exactly what we were looking for regarding targeting our needed demographics, providing resources for our tenants, and providing direction for the many thousands of people looking for affordable housing. This project has been a complete success!

I would recommend Spryberry time and time again to anyone looking for web design, redesign, or new builds. They are not only very good at what they do, they are passionate about it. Through the entire project it felt like Spryberry was our partner rather than a contractor doing a project for us. Spryberry is our new “go to” in the industry. Thanks Dana and Team!”

Warren Postnikoff, Property Portfolio Manager, Society of Hope and Providence Living

Kamloops Gastroenterology

2023-01-09T10:14:51-08:00

Kamloops Gastroenterology

The Kamloops Gastroenterology group approached us to develop a professional website to serve as a resource space for referring physicians and their patients. As the main public source of information related to services, patients can access and download forms and meet online with their doctor. The team wanted to put a friendly, professional face on the site through the use of team photos and biographies.

Our first task was to develop a logo for the group that would be used on the site and forms. After presenting several options, we refined the design to a final logo.

Moving to the web project, we gathered the content that they needed for the site, organized it, edited, and wrote missing copy optimized for SEO. We developed user flows to map how the two audiences enter and exit various paths through information. Building on the user flow, a sitemap was created to capture all the content and organize it into logical streams.

After designing the site, we trained the doctor responsible for the upkeep of the site.

Gummy Geek

2020-11-19T15:20:17-08:00

Gummy Geek

Gummy geek, based out of California, is a newcomer to the gummy vitamin business. As a new company, the client needed the full suite of services: brand strategy, story voice, logo development, packaging, product animation, social media, social and search marketing campaigns, digital website strategy, and positioning in the marketplace. We also assisted in setting up an ecommerce store and, as they plan to sell primarily on Amazon, we worked with an Amazon specialist to align their strategy accordingly.

Ayont

2020-11-19T14:53:34-08:00

Ayont

Ayont Cloud Services delivers cloud-based business IT solutions. The team of technology and business professionals at Ayont provide consultation, design, testing, and implementation services including cloud migration, data management, and cloud finance management.

Problem

The client needed to get a simple site up quickly that they can build on in the future. Content needed to be loaded and organized on the site.

Approach

Spryberry created a clean and simple site for the client. The client provided their own content and Spryberry did a bit of editing.

Result

The goal of this project was to get the site up and functioning within a short timeframe. The team at Spryberry met this challenge head-on and got the site up in 2 weeks. The client can now promote their services and get funding. Search analytics are being gathered to inform future adjustments to the site.

KAIS Consulting

2020-03-06T10:06:18-08:00

KAIS Consulting

Founded in 2000, KAIS Consulting is a Canadian Management consulting firm providing collaborative and tailored solutions to individuals and organizations in the public and private sectors. The founder is an organization potential expert with a deep background in governance and political consulting.

Problem

KAIS Consulting needed a unique and bold website re-design that used modern themes and captured the client’s vision. The client was transitioning to full-time consulting and needed to launch a mobile friendly and engaging website to showcase her consulting services.

Approach

  • Strategized the new design with the client in order to capture her value proposition and personality in the overall feel of the website
  • Launched a re-designed mobile friendly website that engaged visitors
  • Updated the client’s stationary materials
  • SEO to increase traffic to the new website
  • Edited website copy and crafted more concise language on landing pages

Result

The client is now confident to showcase her work to her target audiences and to the business community. The re-design is modern with unique and engaging landing pages. Through our work, KAIS Consulting is now ready to capture new business leads and generate success.

Business of Creativity

2020-03-06T09:52:53-08:00

Business of Creativity

Business of Creativity is founded by Aura McKay, the creator of The D.A.M.N. Plan, and an international award-winning photographer. With a background in Financial Management and Marketing Communications, along with 20 years of experience as successful creative entrepreneur, Aura launched Business of Creativity to help other entrepreneurs generate success through training and consulting.

Problem

Business of Creativity needed a new look and modern designed website. The previous site was outdated and visually unappealing. The language needed to be updated to reflect the client’s value proposition in a stronger and more concise way. The client was looking for a strong logo and brand to capture new business and showcase services.

Approach

  • Created an engaging and responsive new website, centred on the client’s services
  • Designed a contemporary, colorful, and adaptive new logo
  • Designed a strong strategy to increase traffic through the new website design
  • Edited the website’s copy and update the language
  • Consolidated various domains associated with client’s work

Result

Spryberry built a responsive and engaging website, and an eye-catching new logo for the client. The landing pages highlight the client’s current online courses and workshops, drawing viewers in through strong calls to action throughout each page. The client is excited about the new look and feel of the website, and is ready to launch marketing plans to capture new business. The client’s business associates commented how much more the website reflects the client’s unique work and personality!

GVCSS

2020-12-01T14:48:22-08:00

Greater Vancouver Community Services Society

Challenge

The Greater Vancouver Community Services Society is a not for profit organization providing home care and other services in the community. The society asked us to create a friendly, approachable brand along with various brand collateral including a website.

  • logo design
  • corporate stationery
  • templates for office forms
  • annual reports
  • client service guides in 3 languages
  • not for profit web design
  • print management

Solution

SEO support for site relaunch – July 2019

Organic site traffic has improved by 35% year-over-year and by 15% month-over-month as compared to the site before relaunch.

The site has gained 91 new keywords in the Canadian Search Database Top 100 since the relaunch, doubling its keywords in the Top 1 – 10 position.

PADS

2020-12-01T14:19:07-08:00

PADS (Pacific Assistance Dogs Society)

Challenge

Part 1

When we began working with PADS, the perks included sweet puppy cuddles, but their digital challenges were less than sweet! They had multiple different technologies for managing data: two for collecting donations online, one for email communications and others for managing volunteer, dog, client and donor info for staff. The process was not only cumbersome but hugely time consuming, and there were things that none of the systems could do what they needed. Their website was outdated and not responsive, even though 65% of their visitors came through mobile devices.

Part 2

After a few years of rapid growth, PADS was stretching the limits of their website as it became the hub for 300+ volunteers and staff to interact, submit reports, and keep everyone aligned on services and events. With this much traffic on a dual volunteer/public purpose site, PADS began to think the site needed to be split into two separate entities – public and internal.

Additionally, PADS asked us to review their SEO. The goal was to improve the site’s SEO position with more visibility to PADS’ programs and events, including user experience and site flow adjustments that would make information and applications easier for PADS candidates.

Solution

Part 1

An integrated donor management system that combined all these tools into one and merged seamlessly into the new website was designed. It allowed them to send emails, fundraise online (and allow their own supporters to fundraise online!), was customizable so that they could integrate people and dogs, and keep their donors up to date on their activities.

We built a brand-new responsive website, which simplified 350 pages into 70, and had a custom-built area for their monthly “pupdates” that update donors on how their dogs are doing.

We applied for and set up the Google Grants program for them, giving them access to $10K of online advertising per month.

Part 2

Spryberry developed a volunteer/staff site called Hydrant to take over the heavy lifting of day-to-day interactions of the organization. The new members-only site is a hub of business activity that enables users to interact in a Facebook-like environment of posts, tagging, and sharing, while also providing access to critical protocol documents, events, and submission forms. With Hydrant taking the load off of the main website, pads.ca is now the public-facing site concentrating on donors and taking applications for service dogs.

Result

Part 1

Increased efficiency, cost reduction and a whopping 220% increase in web traffic in the 12 months post launch based on the previous year.

Part 2

A nimble public site where traffic is streamlined to specific audiences, resulting in better service and ability to measure activity.

A volunteer/staff hub that both serves critical business processes and creates community. With all the volunteers added to the new site, Hydrant promises to enrich the volunteer experience with the organization and build more knowledgeable puppy raisers and breeders. Hydrant is the first step in a bigger goal of automating and streamlining processes that will result in better use of funds.

Updating the site’s page organization and structure resulted in a 24% increase in organic keyword position SEO rankings, increasing the number of Top 10 ranked keywords by 19%.

User experience updates have improved site visitor engagement. Pages per session have increased by 13%, average session time by 5%, and PADS’ bounce rate has decreased by 5%.

teem.fish

2020-12-01T14:55:58-08:00

teem.fish

Client

teem.fish started as a non-profit project under the wing of EcoTrust Canada providing electronic fisheries monitoring programs focussed on building economically and environmentally sustainable fishing communities. After proving their viability, teem.fish incorporated and moved into a for-profit business model.

Problem

teem.fish needed “all the things” to get their new brand launched. With only a name decided, they needed help with a logo, branded materials, and a website.

Approach

  • Brand development that is both unique and compliments partner businesses
  • Comprehensive digital strategy that included SEO research, content strategy, and site mapping
  • Web development including content writing
  • Responsive design and fast load speed to serve communities with limited internet and cell service
  • Brand standards manual

Result

A unique brand that stand out in their industry and a responsive site that works in the big city and on the bow of a ship. teem.fish is already a very busy organization with project running all over the world. We’re capturing their site traffic analytics to prepare for their next big move when the time comes.

In its the first month, the website gained SEO position for over 70 terms internationally, producing over 1,100 search impressions.

Organic search traffic accounts for 41% of all site traffic.

“As a brand-new social enterprise we needed to develop a logo, tagline, website and suite of design standards that allowed us to step out from our charity founder but still convey our dedication to mission while promoting our new partnerships and re-commitment to technical and programmatic innovation. Spryberry created all of the tangible communication materials and content that we needed. From logo development to website flow and content that helps relay our two drivers (mission and innovation), Spryberry did a huge amount of work for us.

Spryberry was great to work with! What we appreciated most of all was their listening, we never had to go back and say “no you didn't get it'”, edits and updates were always around small tweaks to design or language and never around tone or clarity. This made the work truly enjoyable and absolutely meets our needs.

The feedback so far has been great, people love the colours and design standards that were created and find our website easy to use and stylish. We very much look different from our founders and partners but the feeling of connection still exists, which was critical for our clients during our transition.

We recommend working with Spryberry!”

Amanda Barney, CEO, teem.fish

Edoye Porbeni

2024-01-18T13:56:35-08:00

Edoye Porbeni

Challenge

Edoye is a dynamic CEO who works in healthcare and is actively involved in her community.  She has several ventures in play at any given time and wanted somewhere to position her personal brand and to tie all these initiatives together.

She had a personal website that was outdated and did not reflect how Edoye had evolved over the years, nor was it responsive in design.

Solution

With the help from a talented photographer we created a visual look for Edoye with a single page website that highlighted her personal brand, and professional endeavors.

The new website linked to her business site as well as key organizations she is involved in. The site was Search Engine Optimized and Google Analytics was installed.

The result

A professional site that is fully responsive, SEO optimized to maximize traffic and that allows visitors to easily reach out and contact Edoye.  The tracking allows Edoye to understand where traffic is coming from.