we're known for our beautiful, strategic design

Our team brings a depth of experience and the ability to deliver results. The Spryberry team is diverse and work virtually anywhere (and everywhere); we value the richness that comes with different opinions, approaches and skills and believe it is the diversity of our team that will transform your business.

Our Team

Dana Koch, MA
Dana Koch, MABig Kahuna

Dana is both spry with strategy and an intensely creative berry. She oversees project management and creative development for Spryberry clients. We believe her efficient no-nonsense approach to getting stuff done is simply a strategy to ensure that she can spend as much time as possible dreaming up juicy creative (and then celebrating getting it done well before deadline).

Dana consistently provides fresh, strategic, innovative communications for world class organizations. She has more than 20 years of professional communication expertise for an exceptionally diverse customer base: from small non profits to multinational corporations, First Nations to technology startups she is as dynamic as they come.

Dana holds a Master of Arts degree in Professional Communication from Royal Roads University as well as diplomas in both design and computer programming from Thompson Rivers University.

When she's not designing (or keeping the berries in a bowl) Dana can be found out walking with Polly Poodle, cooking up a storm, or enjoying a cool beverage on the patio.

Dana is based in Kamloops BC.

Meet Polly

Dana shares life with the adorable and tireless Polly Poodle. By day Polly enjoys meeting friends at the park, reading with elementary school kids, snacks, and romping for hours at the ‘mosh pit' (‘energizer bunny' might be her middle name). When she’s not on the go, she loves to snuggle and entertain Dana with her antics.

Sarah Morash
Sarah MorashDesign Diva

Sarah is as spry as she is creative and helps bring to life your brand supporting the graphic design and web development at Spryberry. She graduated from the Digital Art and Design program at Thompson Rivers University in 2005 and is a strategic, multidisciplinary designer with a knack for thought-provoking design and effective visual communication. Having worked with a variety of client types (commercial/retail, non-profit, government, healthcare, aboriginal, and more) over the last 10 years, her skill set has grown to encompass many communication mediums. She’s brilliant at print design, social media, brand identity, content creation, web design/layout, and online user experience. Sarah also brings a project management background to the table, with experience specific to the advertising and design industry.

When she's not dreaming up your next amazing design piece or campaign, Sarah's exploring her new home in Tacoma, Washington! She's rediscovered her love for hiking and all things outdoors in the pacific northwest, and is also heavily involved as an LGBTQ and alternative relationship community advocate volunteer.

Sarah is based in Tacoma, Washington.

Natasha McEwen
Natasha McEwenMagnificent Media Strategist

Natasha is our magnificent media strategist, focused on the berry-licious success of our client’s business ambitions and the dazzling digital media strategies that get them there. Natasha drives forward positive results for Spryberry’s clients by focusing on the detail but always with a diligent eye on the bigger picture.

With over ten years of marketing and agency experience, Natasha has worked with a veritable berry-bushel of clients (including small businesses) across a variety of sectors including: arts and culture; tourism; public sector; food services; not-for-profit; finance and real estate.

Natasha holds a degree from the University of Toronto and a diploma in Marketing and Sales Management from UBC’s Sauder School of Business. She is a certified Marketing and Sales Executive, as well as being Google AdWords Certified.

When not working on mesmerizing media plans for our clients, Natasha can be found making jam (obviously of the berry variety!) knitting, or walking her Bertie-dog along the beach…all with a baby in tow!

Natasha is based out of Vancouver, BC.

Kaitlin Littlechild
Kaitlin LittlechildCopy Queen

An experienced editor, Kaitlin’s passion is helping written material reach its full potential for clients of Spryberry.  With a ‘berry broad portfolio, Kaitlin edits a wide range of documents including academic work, business communication, manuscripts, blog posts and web content. Kaitlin is also an Indigenous writer who applies the appropriate lenses of cultural sensitivity and cultural knowledge to the written word. She holds a Master of Public Health degree from the University of Waterloo, as well as a certificate in editing from Simon Fraser University and a certificate in addiction from McMaster University. Her undergraduate studies at Queen’s University were in biology and French literature. An energetic ‘berry, when she’s not working, Kaitlin spends her days chasing after her three young kids, walking her two dogs, reading, and crocheting. Kaitlin is based in Oromocto, New Brunswick.

Meet Juno and Vimy

Juno (the small one) is an eleven-year-old poodle chihuahua. She is calm and quiet; happy to curl up in the sun with the cats, watching the world go by. She is also a seasoned traveller, and has accompanied her people on all kinds of adventures. Vimy (the big one) is a two-year-old poodle shih tzu. She is the life of the party. She’s energetic, overwhelmingly loving, and often up to no good.

Jo Drayton
Jo DraytonStrategic SEO Wizard

A bit of a polymath, Jo likes to keep her projects varied – from work in the digital space, analytics and SEO/SEM, PPC and social media to visual projects in design, layout and typography. One of the biggest threads that runs through almost all her projects is data and a love for analysis and results driven review.

Jo graduated in Graphic Design at Fanshawe College and was promptly told at her first design job that she asked far too many non-design project questions! She was given a desk with the account management team and never looked back.

With 10 years of experience working in agencies and for clients, Jo has worked as an account and projects manager in branded content publishing, digital development, marketing strategy and printing. Jo had the opportunity to work with all sorts of businesses in a multitude of industries – but some of her favourites have been for automotive brands, travel companies and non-profits.

When not working, Jo is an avid amateur botanist with a sizable garden, likes to hike with my two whippets and indulge a love for architecture and mid-century design.

Jo is based in Victoria, BC.

Nic Jensen
Nic JensenGrassroots and Government Guru

Nic is a keen problem solver set on finding the berry best solutions for our public and non-profit clients.

Since graduating in 2016 from Western Washington University with a BA in Political Science, with concentrations in health policy and government, Nic secured over $1.3 million for health focused non-profits in Washington State and British Columbia.

Nic led a team of over one hundred grassroots outreach workers, regional stakeholders, and health system executives, overseeing the enrolment of over 20,000 residents of Washington State into free or low-cost health care coverage.

Nic is spry and ready to help clients with: Regional Program Management, Marketing & Communications, and Resource Development

Nic is a current UBC graduate student studying for a Master in Public Policy & Global Affairs Degree, and loves living with his partner and rescued pit bull in BC.

Micky Capra
Micky CapraSocial Media Maestro

Micky provides clients with social media content curation, scheduling, and strategy. Over the years she has seen an increase in consumers turning to social media for customer service needs. She strives to provide a welcoming and friendly space through each social platform.

After working in automotive for ten years, Micky had the desire to branch out and explore additional industries. Since becoming a Social Media Consultant, she has worked with clients in the construction, manufacturing, farming, counselling, and clothing apparel industries.

Micky obtained her Diploma in Marketing and a Post-Graduate Certificate in Event Planning from Georgian College. In addition to her experience with social media, she has experience with a variety of CMS platforms, and Adobe design programs.

Originally from Ontario, Micky now calls Vancouver Island home. In her spare time, she enjoys baking, paddle boarding on the lake, and hiking with Freddie, her chocolate lab.

Shawne MacKay
Shawne MacKayAmazing Admin

A student of History and Literature at the University of Victoria, Shawne aimed initially towards a career in teaching. However, a mentor persuaded our administrative -whiz (luckily for us at Spryberry) to enroll in a diploma course in Computer Aided Drafting Technology, at Thompson Rivers University.

Subsequently changing career direction, Shawne worked for over 20 years creating specialized safeguarding drawings for the oil & gas industry. Changes in that industry led an evolution in role, from a full-time draftsperson to an administrative assistant where her technical, organizational and communication skills were well utilized.

Calling Kamloops home, Shawne just loves to travel and most especially to the UK, where her ancestral roots go very deep. Passionate about genealogy and history, she has even found and met a new and surprise (!) 5th cousin. Teaching beginner’s family history classes at the local museum is a current passion for Shawne who just loves supporting others on a journey of ancestral self-discovery.

Whilst working hard for Spryberry, Shawne has the continued support (from the back of her office chair) of 18 year-old ‘KC’ the Kitty .

Joel Tanis
Joel TanisDynamite Developer

Joel plugs the juice into Spryberry's creative, and brings web designs to life.

His technical skills include a fluent knowledge of PHP, MySQL, HTML, XHTML, XML, CSS, JavaScript, CGI/Perl; CMS platforms such as Drupal and WordPress; and Google Analytics setup and configuration. He also is experienced in applications such as Adobe’s Creative Suite and Microsoft Office. As a foundation to his web development expertise, Joel also has extensive experience with PC construction, troubleshooting, and diagnostics as well as networking installation and configuration.

When Joel isn't coding or connecting the dots for us, you'll find him unleashing his inner geek or cheering on the Canucks.

Joel is based in Kamloops BC.

Jason Wassing
Jason WassingDazzling Developer

Jason brings the sweetness out in Spryberry web designs and apps making sure all the ones and zeroes line up.

Jason's been creating websites and web-based applications since 1997, for clients such as Jim Pattison Broadcast Group (TV7, CIFM and B100 web sites and management applications) and the Kamloops Blazers.
Jason was previously CTO of Canada's Mastermind Development Corporation, the parent company of Greater Than Technology – creators of ShareMy360. Jason was responsible for the development of the website, tour player, tour manager and mobile app (iOS, Android and Blackberry Playbook versions) over the course of 3 years.

Jason can also be found hitting the green (in what appear to be Spryberry branded pants), drooling over VW's or cheering on his three gorgeous daughters!

Jason is based in Kamloops BC.

Anne Will
Anne WillGraphic Goodness

Anne brings sweetness to spryberry with over 15 years of experience – her creative juices will transform your designs! Anne has a Visual Fine Arts Degree from the University of Montana and a Journalism Broadcasting degree from the University of Alaska, Fairbanks. Having worked with a variety of client types (including B2B, commercial/retail and non-profit) her skill set has grown to encompass many communication mediums. She’s brilliant at print design, digital media design and brand identity.

Anne moved from Fairbanks, Alaska and lived in Southern Ontario until recently. Now living in Brandon, Manitoba this ‘berry enjoys camping with her two girls, husband and the family dog Riley. Very much an outdoor berry at heart.

Meet Riley

He is a playful sharpie/bulldog mix who was rescued at just 9 weeks old, He enjoys lazing around the campfire, sleeping alongside one of his two young ladies (Anne's daughters) and eating pizza crust from the table.

Phil Ryan
Phil RyanDoodler

An honour’s graduate of Thompson Rivers University’s Digital Art and Design Program, Phil has a noodle for doodles. Specializing in vector illustrations and graphics with a flexible and adaptive style, Phil is able to illustrate and design to any vision. Phil's projects range from interpretive illustrations of First Nation communities, to child-friendly drawings for health care, to intricate designs for the international t-shirt and poster market.

Phil is based in Kamloops BC.

Tara Doherty, MA
Tara Doherty, MADame of All Things Digital

Tara is mixed bowl of digital berries, and loves sinking her teeth into all things online. She believes fiercely that business success demands digital maturity, and digital maturity is about far more than tweeting with the birds.

Her passion is for looking at complex client challenges from every angle—developing nimble strategies that will ensure their communication challenges are tackled in an integrated way. Tara has nearly twenty years of diverse communications experience. She's worked in high tech, non-profit and regulated utilities as well as teaching in the digital communications certificate program at Simon Fraser University for several years.

Tara has Master of Arts in Professional Communication from Royal Roads University.

Tara keeps herself sane by feeding her non-profit habit with as many puppies as possible, which usually means you'll find her with a Pacific Assistance Dogs puppy-in-training in tow (this also explains why you may hear an occasional woof or the thump of a tail wag during training calls).

Tara is based in Vancouver BC.

Meet Tara’s Pack

Tara is actively involved with Pacific Assistance Dogs Society, which means her house is a revolving door of puppies-in-training and assistance dogs. Her current pack includes (L-R) sweet sassy senior Chai, Puppy-in-Training Red and PADS Breeding Dog Cadence,