At the time of year when we should be “falling back” we feel instead like we're flying forward.

It's been an exciting few weeks at Spryberry, Dana and Tara (and PADS Pup-in-Training Cadence) have been in the air and on the road meeting with clients. This is great for two reasons:

  1. It gives us face time with each other to dream and plan…and even just share a quiet cup of tea together (in the lovely “The Tea Girl” in Edmonton — go there and drink YEGnog!).
  2. It gives us time in the room with our clients.  We are always thrilled when we have the opportunity to see our people face to face, to brainstorm, to laugh and even—in the case of our wonderful clients at Insight Insurance—to hang out with Lemon the Lizard!

Exciting “things” mean we need more BERRIES!

As many of you know, with Spryberry launching in the spring, one of our areas of growth was equipping our clients in the digital space with Search Engine Optimization and Search Engine Marketing services.  This is such an essential service in today's busy online marketplace, that the old adage of “build it and they will come” no longer applies.

These two lovely ladies are joining our team to help serve you better, and ensure that we are well positioned to stay on top of the marketplace.

What is Search Engine Optimization?

Search Engine Optmization (SEO)

Is a research & optimization process that explores search trends then codes your website so that it can be “found” by search engines. This allows potential customers (using those search engines) to find you.

meet claudia & zach

Claudia Palomino
Claudia Palomino
Claudia brings buckets full of juicy creativity along with a nimble, analytical approach to her work. Her areas of expertise include search engine optimization (SEO), search engine marketing (SEM) as well as direct response advertising and lead generation marketing.

Our first work with Claudia was at the 2015 Digital Strategy Conference where she wowed us with both her speed and style. We are grateful for Claudia's thorough and thoughtful approach to her work, and her professionalism in all things. Claudia helps to manage our clients Google Adwords campaigns, social strategies and with Google Analytics Reporting.

Claudia is a grad of Simon Fraser University's Digital Communication program, has an undergrad degree in economics from University Of The Americas in Puebla, Mexico and recently completed her certification through the Google Partners Program.

When she's not helping our clients build awareness she loves camping, hiking, yoga and getting outdoors with Luna the Love (Basset) Hound and Max the crazy Irish Wolfhound.

Claudia is based in Coquitlam, BC.

Zach Zerin
Zach Zerin
Zach is both spry with creativity and an innovative berry in her strategy and implementation. She enjoys the challenge of conceptualizing budget-friendly media & communication solutions to solve client needs.

She brings over 6 years of multi-national marketing experience having worked in Dubai, India, Singapore and Canada and a versatility in industry verticals collaborating with international brands in Hospitality, Retail, Sports, FMCG, E-commerce and Technology. Her aptitude lies in marketing communication and campaign planning, digital marketing, public relations, marketing strategy, field marketing, corporate social responsibility, sponsorship and fundraising which also assisted her in her proven track record with Start-up and Re-start companies.

Zach has a Bachelor of Arts in Mass Communication and is fast finishing up her Post Baccalaureate Diploma in Marketing from Thompson Rivers University, BC.

When she isn't working, she can be found in front her easel or stove exercising her creativity or behind a book enjoying a languid read.

Zach is based in Kamloops, BC.