Dana has worked with me to design and execute two corporate rebrands for Urban Systems; the first in 2005 and the second in 2012. In both cases, Dana proved to be an excellent thinking partner and highly creative and efficient designer. In our most recent rebrand, Dana was invited to step into the project part way through. She came up to speed quickly and demonstrated great flexibility in advancing a partially developed design concept. In addition, to her excellent design contributions, Dana is a very pragmatic consultant who strives to deliver a high quality product as quickly and cost effectively as possible.