Brainpower 360

Client

Brainpower 360 helps both employers and employees by providing high-calibre permanent and non-permanent staffing workforce solutions. Technically focussed, they have an expanse of, and also well-established client portfolio. They have successfully placed a number of technical candidates Canada-wide and across the globe.

Problem

In order to grow, Brainpower 360 needed a new, responsive, SEO optimised website. At its core this project also aimed to unite two separate business sites – an executive search site, alongside a team and leadership development site.

Approach

We started with comprehensive digital strategy that included SEO research and complete reorganization of the site content structure. Consultation and advice were fundamental to project success – we consulted with our client at every stage, advising on integral content, alongside the advantages of merging website content for SEO improvement. In bringing two brands together under one umbrella, we created assets that can be identified as unique to each business and also complimentary as part of the larger brand family.

Result

With the new site recently launched, our team will be monitoring its success moving forward. Already our client has received excellent feedback from both former and new clients, and analytics are showing improved reach in search.