Simon Fraser University, The Morris J. Wosk Centre For Dialogue

Founded in 2000, The Morris J. Wosk Centre for Dialogue at Simon Fraser University is located in Vancouver, BC. The Centre uses dialogue and engagement to create solutions, exchange knowledge, support community-engaged learning, and build capacity in the knowledge and practice of dialogue.

Problem

The Centre for Dialogue had a huge legacy site with too much data. The previous site lacked organization and contained an abundance of content that had been added without a strategy in mind.

Approach

The Spryberry team undertook a digital analysis, created new site maps, and developed a strategic refocus for different users, while using the existing SFU content management tool. The client worked with the content, with help from Spryberry with writing and editing. The process of loading the content was split between Spryberry and the client so that the client can manage their site going forward. Templates, along with guidelines and how-tos for using them from a brand perspective, were created.

Result

The goal of this project was to create a site with better organization and an improved user experience. The client has a lightweight site that cross-promotes their content and purpose in a more integrated way. The new site explores the complexity of the Centre for Dialogue in an easy to understand way.