Business of Creativity
Business of Creativity is founded by Aura McKay, the creator of The D.A.M.N. Plan, and an international award-winning photographer. With a background in Financial Management and Marketing Communications, along with 20 years of experience as successful creative entrepreneur, Aura launched Business of Creativity to help other entrepreneurs generate success through training and consulting.
Problem
Business of Creativity needed a new look and modern designed website. The previous site was outdated and visually unappealing. The language needed to be updated to reflect the client’s value proposition in a stronger and more concise way. The client was looking for a strong logo and brand to capture new business and showcase services.
Approach
- Created an engaging and responsive new website, centred on the client’s services
- Designed a contemporary, colorful, and adaptive new logo
- Designed a strong strategy to increase traffic through the new website design
- Edited the website’s copy and update the language
- Consolidated various domains associated with client’s work
Result
Spryberry built a responsive and engaging website, and an eye-catching new logo for the client. The landing pages highlight the client’s current online courses and workshops, drawing viewers in through strong calls to action throughout each page. The client is excited about the new look and feel of the website, and is ready to launch marketing plans to capture new business. The client’s business associates commented how much more the website reflects the client’s unique work and personality!
