Web Development

Society of Hope + Providence Living

Society of Hope + Providence Living

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Society of Hope + Providence Living

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2023-08-08T10:36:38-07:00

Society of Hope + Providence Living

The Project

  • Rebrand Society of Hope
    • Logo redesign, brand guidelines
  • Sub-brand design – Providence Living
  • Web development for Providence Living, the market-facing site for available rental housing
  • Strategic redesign of Society of Hope web site for use by current tenants and society business
  • Google grant ads setup and management driving traffic to affordable housing options

“The Society of Hope was looking to change our demographic of applicants to better fit our mix of affordable housing units. Our housing stock was a 50/50 combination of deeply subsidized units and market rental affordable units. Previous to our rebranding, 95% of our applicants were only for the deeply subsidized units. This created a challenge to rent the other half of our Market units. We were looking for a way to attract the affordable market unit applicants while directing the deeply subsidized applicants to the Provincial Housing Registry.

We had determined that we did not want to change the Society of Hope name and goodwill it has garnered in public realms. Therefore, we made the decision to develop a sub-brand called Providence Living to act as our rental division to attract market applicants. Spryberry worked with us to develop new logos and marketing artwork, build a website for our rental division, rebuild our outdated Society of Hope website, and connect these all together to provide a platform where we could reach the demographics we were targeting while continuing to assist people find affordable housing.

Spryberry worked collaboratively with our staff to ensure content, look, and functionality were what we wanted and that we received the results we were aiming for. Our staff that were working on this project had very full plates to begin with, and Spryberry worked at their pace and at a level our staff needed. Spryberry took the time to gain knowledge of not only our organization, but also our industry of affordable housing. This allowed them to fully understand our needs and unique challenges. Spryberry was gracious in dealing with our lack of technical knowledge and helped us through things when we didn’t even know what we didn’t know.

Spryberry created two new websites that dovetail very well and provide a huge number of tools for the Society of Hope to continue and grow well into the future. They guided us through, provided training, and we now can keep our web presence up to date. We now have exactly what we were looking for regarding targeting our needed demographics, providing resources for our tenants, and providing direction for the many thousands of people looking for affordable housing. This project has been a complete success!

I would recommend Spryberry time and time again to anyone looking for web design, redesign, or new builds. They are not only very good at what they do, they are passionate about it. Through the entire project it felt like Spryberry was our partner rather than a contractor doing a project for us. Spryberry is our new “go to” in the industry. Thanks Dana and Team!”

Warren Postnikoff, Property Portfolio Manager, Society of Hope and Providence Living
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WMBeck Insurance Services
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WMBeck Insurance Services

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WMBeck Insurance Services

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2022-01-27T00:11:41-08:00

WMBeck Insurance Services

WMBeck Insurance Services is a family owned brokerage with a team of over 150 in cities across Western Canada. With a focus on creating exactly the right insurance packages for their clients, they depend on having access to the most current products at their fingertips as well as access to their colleagues who bring industry-specific expertise. WMB places high value on their company culture and received the 2021 award for Top Insurance Employer for their efforts by Insurance Business Canada.

Challenge

WMBeck’s internal communications were the same as many organizations — a mix of email, newsletters, and shared drives. With eight locations and increased team growth, it was becoming harder to keep important internal information in the forefront and provide an easy way to access other communications. WMB was keen to create a vibrant online area to connect and unify staff for all manner of communication.

A team of WMBeck staff from a few locations was tasked with finding a solution. Their IT department started setting up an intranet site but there was a gap in expertise in organizing information to create user flows that would make the site user-friendly as a hub of internal activity. A site strategy and web design were needed.

Approach

After in-depth discussion with the WMBeck team, we created an inventory of internal communications and data that needed to be connected in one place. We mapped user flows to ensure easy access to information from various starting points — whether from a search on the site, navigation, or another section of the site.

After confirmation of user flows and the creation of the site map, we created several homepage wireframes. These were presented to the WMB team and the user flow was checked a final time, leading to the selection of the best homepage wireframe.

Wireframes were turned into design pages and the functionality was implemented, creating a development site ready for content loading. WMB has an extensive library of documents including education, branding, marketplace, and resources that needed to be moved to the intranet, each requiring tagging for searching and sorting. We developed a process for their team to upload, categorize, and tag these documents so that they are in full control of managing their online library.

WMBeck has taken a staged approach to rolling out the intranet to their locations.

Result

The intranet is considered a great success and is functioning in all locations as a way to unite employees and create a collaborative space for their work. Analytics are enabling the team to understand what areas have the highest usage and where content can be improved. The site is expandable with the option to develop a social media styled space for purely social interactions.

“Our team had been internally working on the idea of an Intranet for a few months, when we eventually realized that it wasn’t something we were able to build on our own. That’s when we got connected with Spryberry, and we instantly felt like we were in the right hands.

From our first meeting, they understood that we had an idea of where we wanted to go in terms of design, but that we also weren’t sure on how we were going to get there. They took all our ideas and input and were able to produce a road map. Over the course of about eight months, we worked with their team to create our final phase one product. This process included meeting with different members of their team to help us finalize our ideas, both from a design perspective (colours and layout) and user experience.

The Spryberry team helped us distill our ideas into usable concepts and helped make our imagined experience into a reality. In the end, we were able to launch our initial intranet to our team in mid-October. This tool now gives our teams a centralized location to find information, as well as ways to connect with other team members across the organization. It also provides a consolidated space where our people can find important company updates. One of our goals was to reduce the number of emails that our team members receive daily. The intranet is a space to display many of the details that were previously sent in company-wide emails (important event information, industry updates, etc.) instead of taking up space in our inboxes.

The Spryberry team did a great job of guiding us through the process from start to finish. They maintained a great balance of listening to our ideas and providing their input. We very much feel like the end project is what we envisioned; Spryberry helped us bring that to life.

We have plans to grow and expand the intranet in the future and look forward to working with Spryberry again through that next phase of the project.

We would absolutely recommend Spryberry. Their team is fantastic. Every person on their team works hard, communicates well, and is a pleasure to work with.”

Robyn Wilson, MBA, Vice President

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Kamloops Gastroenterology
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Kamloops Gastroenterology

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Kamloops Gastroenterology

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2023-01-09T10:14:51-08:00

Kamloops Gastroenterology

The Kamloops Gastroenterology group approached us to develop a professional website to serve as a resource space for referring physicians and their patients. As the main public source of information related to services, patients can access and download forms and meet online with their doctor. The team wanted to put a friendly, professional face on the site through the use of team photos and biographies.

Our first task was to develop a logo for the group that would be used on the site and forms. After presenting several options, we refined the design to a final logo.

Moving to the web project, we gathered the content that they needed for the site, organized it, edited, and wrote missing copy optimized for SEO. We developed user flows to map how the two audiences enter and exit various paths through information. Building on the user flow, a sitemap was created to capture all the content and organize it into logical streams.

After designing the site, we trained the doctor responsible for the upkeep of the site.

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Simon Fraser University, The Morris J. Wosk Centre For Dialogue
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Simon Fraser University, The Morris J. Wosk Centre For Dialogue

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Simon Fraser University, The Morris J. Wosk Centre For Dialogue

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2022-01-27T10:15:32-08:00

Simon Fraser University, The Morris J. Wosk Centre For Dialogue

Founded in 2000, The Morris J. Wosk Centre for Dialogue at Simon Fraser University is located in Vancouver, BC. The Centre uses dialogue and engagement to create solutions, exchange knowledge, support community-engaged learning, and build capacity in the knowledge and practice of dialogue.

Problem

The Centre for Dialogue had a huge legacy site with too much data. The previous site lacked organization and contained an abundance of content that had been added without a strategy in mind.

Approach

The Spryberry team undertook a digital analysis, created new site maps, and developed a strategic refocus for different users, while using the existing SFU content management tool. The client worked with the content, with help from Spryberry with writing and editing. The process of loading the content was split between Spryberry and the client so that the client can manage their site going forward. Templates, along with guidelines and how-tos for using them from a brand perspective, were created.

Result

The goal of this project was to create a site with better organization and an improved user experience. The client has a lightweight site that cross-promotes their content and purpose in a more integrated way. The new site explores the complexity of the Centre for Dialogue in an easy to understand way.

Previous Website

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KIDS – Kamloops Interior Dragons
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KIDS – Kamloops Interior Dragons

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KIDS – Kamloops Interior Dragons

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2020-11-19T14:44:37-08:00

KIDS – Kamloops Interior Dragons

Kamloops Interior Dragons is a recreational dragon boat club for individuals 55 or older in Kamloops, BC. This volunteer-run team is lead by experienced coaches and paddlers and practices on the South and North Thompson rivers

Problem

The former website for the Kamloops Interior Dragons was old, outdated, and difficult to update.

Approach

The team at Spryberry helped to redesign the content and improve the layout. Assistance was also provided for rewriting site content and in the use of better tools.

Result

The newly redesigned KIDS site allows the club to showcase events, including member-specific events and inter-club races. A blog was added to the site so that the club can provide members with timely updates and news.

Previous Website

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College of Dietitians of British Columbia
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College of Dietitians of British Columbia

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College of Dietitians of British Columbia

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2023-06-14T10:42:10-07:00

College of Dietitians of British Columbia

Founded in 2002, the College of Dietitians of British Columbia establishes, monitors, and enforces competent, safe, and ethical dietetic practice. Charged with developing and enforcing standards of practice and the code of ethics, the College approves education programs, assesses internationally educated dietitians, sets the requirement for continuing competence, and investigates complaints and concerns.

Problem

The original site contained an abundance of old content and was poorly organized. Much of the information on the site was outdated; for instance, staffing changes had not been updated. The site was loaded with PDFs for users to download but was not searchable or user-friendly.

Approach

To determine the baseline of the current site, the Spryberry team conduced a SEO analysis of the and tracked user flows. This allowed new users to be identified. It was also discovered that many people search for “what is a dietician?” and “how do I find a dietician?” While this is not their purpose, it is important that they are the leading voice on the topic and appear in those searches. Therefore, content was added to make the site visible for these users.  A simplified site map was created to improve user flows. The client did the work on their own content with direction from Spryberry on how to edit it for themselves. Spryberry also redesigned the site to give it an authoritative but friendly look.

Result

The new site is more streamlined and concise. Extra information was removed, and the remaining information was organized in a logical and useable manner. Visually, the site is clean and professional looking. SEO reporting will be conducted down the road.

Previous Website

Spryberry made the overwhelming  task of revamping our website a breeze. The team efficiently organized a plan to get our new website up and running much quicker than originally estimated to fit our new timeline. They were flexible and presented the technical information very clearly. CDBC felt very supported  throughout the whole process.  Thank you for our new website!

Sabrina Lauser, M.Ed., RD, College of Dietitians of BC

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KAIS Consulting
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KAIS Consulting

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KAIS Consulting

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2020-03-06T10:06:18-08:00

KAIS Consulting

Founded in 2000, KAIS Consulting is a Canadian Management consulting firm providing collaborative and tailored solutions to individuals and organizations in the public and private sectors. The founder is an organization potential expert with a deep background in governance and political consulting.

Problem

KAIS Consulting needed a unique and bold website re-design that used modern themes and captured the client’s vision. The client was transitioning to full-time consulting and needed to launch a mobile friendly and engaging website to showcase her consulting services.

Approach

  • Strategized the new design with the client in order to capture her value proposition and personality in the overall feel of the website
  • Launched a re-designed mobile friendly website that engaged visitors
  • Updated the client’s stationary materials
  • SEO to increase traffic to the new website
  • Edited website copy and crafted more concise language on landing pages

Result

The client is now confident to showcase her work to her target audiences and to the business community. The re-design is modern with unique and engaging landing pages. Through our work, KAIS Consulting is now ready to capture new business leads and generate success.

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Business of Creativity
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Business of Creativity

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Business of Creativity

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2020-03-06T09:52:53-08:00

Business of Creativity

Business of Creativity is founded by Aura McKay, the creator of The D.A.M.N. Plan, and an international award-winning photographer. With a background in Financial Management and Marketing Communications, along with 20 years of experience as successful creative entrepreneur, Aura launched Business of Creativity to help other entrepreneurs generate success through training and consulting.

Problem

Business of Creativity needed a new look and modern designed website. The previous site was outdated and visually unappealing. The language needed to be updated to reflect the client’s value proposition in a stronger and more concise way. The client was looking for a strong logo and brand to capture new business and showcase services.

Approach

  • Created an engaging and responsive new website, centred on the client’s services
  • Designed a contemporary, colorful, and adaptive new logo
  • Designed a strong strategy to increase traffic through the new website design
  • Edited the website’s copy and update the language
  • Consolidated various domains associated with client’s work

Result

Spryberry built a responsive and engaging website, and an eye-catching new logo for the client. The landing pages highlight the client’s current online courses and workshops, drawing viewers in through strong calls to action throughout each page. The client is excited about the new look and feel of the website, and is ready to launch marketing plans to capture new business. The client’s business associates commented how much more the website reflects the client’s unique work and personality!

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greater vancouver community services society logo
GVCSS
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GVCSS

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GVCSS

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2020-12-01T14:48:22-08:00
greater vancouver community services society logo
GVCSS web
GVCSS annual report cover

Greater Vancouver Community Services Society

Challenge

The Greater Vancouver Community Services Society is a not for profit organization providing home care and other services in the community. The society asked us to create a friendly, approachable brand along with various brand collateral including a website.

  • logo design
  • corporate stationery
  • templates for office forms
  • annual reports
  • client service guides in 3 languages
  • not for profit web design
  • print management

Solution

SEO support for site relaunch – July 2019

Organic site traffic has improved by 35% year-over-year and by 15% month-over-month as compared to the site before relaunch.

The site has gained 91 new keywords in the Canadian Search Database Top 100 since the relaunch, doubling its keywords in the Top 1 – 10 position.

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PADS
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PADS

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PADS

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2020-12-01T14:19:07-08:00

PADS (Pacific Assistance Dogs Society)

Challenge

Part 1

When we began working with PADS, the perks included sweet puppy cuddles, but their digital challenges were less than sweet! They had multiple different technologies for managing data: two for collecting donations online, one for email communications and others for managing volunteer, dog, client and donor info for staff. The process was not only cumbersome but hugely time consuming, and there were things that none of the systems could do what they needed. Their website was outdated and not responsive, even though 65% of their visitors came through mobile devices.

Part 2

After a few years of rapid growth, PADS was stretching the limits of their website as it became the hub for 300+ volunteers and staff to interact, submit reports, and keep everyone aligned on services and events. With this much traffic on a dual volunteer/public purpose site, PADS began to think the site needed to be split into two separate entities – public and internal.

Additionally, PADS asked us to review their SEO. The goal was to improve the site’s SEO position with more visibility to PADS’ programs and events, including user experience and site flow adjustments that would make information and applications easier for PADS candidates.

Solution

Part 1

An integrated donor management system that combined all these tools into one and merged seamlessly into the new website was designed. It allowed them to send emails, fundraise online (and allow their own supporters to fundraise online!), was customizable so that they could integrate people and dogs, and keep their donors up to date on their activities.

We built a brand-new responsive website, which simplified 350 pages into 70, and had a custom-built area for their monthly “pupdates” that update donors on how their dogs are doing.

We applied for and set up the Google Grants program for them, giving them access to $10K of online advertising per month.

Part 2

Spryberry developed a volunteer/staff site called Hydrant to take over the heavy lifting of day-to-day interactions of the organization. The new members-only site is a hub of business activity that enables users to interact in a Facebook-like environment of posts, tagging, and sharing, while also providing access to critical protocol documents, events, and submission forms. With Hydrant taking the load off of the main website, pads.ca is now the public-facing site concentrating on donors and taking applications for service dogs.

Result

Part 1

Increased efficiency, cost reduction and a whopping 220% increase in web traffic in the 12 months post launch based on the previous year.

Part 2

A nimble public site where traffic is streamlined to specific audiences, resulting in better service and ability to measure activity.

A volunteer/staff hub that both serves critical business processes and creates community. With all the volunteers added to the new site, Hydrant promises to enrich the volunteer experience with the organization and build more knowledgeable puppy raisers and breeders. Hydrant is the first step in a bigger goal of automating and streamlining processes that will result in better use of funds.

Updating the site’s page organization and structure resulted in a 24% increase in organic keyword position SEO rankings, increasing the number of Top 10 ranked keywords by 19%.

User experience updates have improved site visitor engagement. Pages per session have increased by 13%, average session time by 5%, and PADS’ bounce rate has decreased by 5%.

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