College of Dietitians of British Columbia

Founded in 2002, the College of Dietitians of British Columbia establishes, monitors, and enforces competent, safe, and ethical dietetic practice. Charged with developing and enforcing standards of practice and the code of ethics, the College approves education programs, assesses internationally educated dietitians, sets the requirement for continuing competence, and investigates complaints and concerns.

Problem

The original site contained an abundance of old content and was poorly organized. Much of the information on the site was outdated; for instance, staffing changes had not been updated. The site was loaded with PDFs for users to download but was not searchable or user-friendly.

Approach

To determine the baseline of the current site, the Spryberry team conduced a SEO analysis of the and tracked user flows. This allowed new users to be identified. It was also discovered that many people search for “what is a dietician?” and “how do I find a dietician?” While this is not their purpose, it is important that they are the leading voice on the topic and appear in those searches. Therefore, content was added to make the site visible for these users.  A simplified site map was created to improve user flows. The client did the work on their own content with direction from Spryberry on how to edit it for themselves. Spryberry also redesigned the site to give it an authoritative but friendly look.

Result

The new site is more streamlined and concise. Extra information was removed, and the remaining information was organized in a logical and useable manner. Visually, the site is clean and professional looking. SEO reporting will be conducted down the road.

Previous Website