Project Description

Ecotrust Canada

The Client

Ecotrust Canada builds programs that design, implement and promote economic alternatives that benefit people in the places they call home. With a focus on rural regions and Indigenous communities that depend on renewable resources and natural ecosystems for their economic, social and cultural sustainability.

The Problem

Ecotrust Canada needed a clear, bright and engaging design solution to present their Annual Report in order to optimize support for their valuable work.

Our Approach

Ecotrust Canada provided one word – CHANGE – as the foundation for the design theme. We provided a few examples of direction for the theme and refined collaboratively with our client. Ecotrust Canada had great photos for the project but we also sourced a number of images that supported the theme. We edited the copy before going to layout to minimize rounds of changes. The final deliverable was a web- and print-ready report.

The Result

Spryberry were delighted to tackle this project, designed a vibrant annual report that was both clear and engaging and, of course, fully compliant with their brand standards. The report has been released to the public and has been well received by stakeholders.

“We were very pleased with the work that the Spryberry team delivered for Ecotrust Canada. The charity was launching a new social enterprise, TeemFish Monitoring Inc., and we needed a logo, design standards, website, and sales tools that would make it stand out from the crowd. With our modest budget, Dana project-managed and utilized her team very effectively so I never felt money was being idly spent. Communication was great right from the start, with Dana asking the right questions to get to the essence of what we were looking for, and the team being very responsive to our feedback on the solutions while also offering their best advice. Each member of the team brings a great energy, so you always feel things are moving forward and that your project is as important to them as it is to you. I have used Spryberry again for our annual report, and have no hesitation in recommending them to others who are looking for efficient and effective marketing support.”

Sarah Stott, VP Development & Communications, Ecotrust Canada