
Maxxam Analytics
Background
The DNALab is a division of Maxxam Analytics and is the official DNA testing Lab of the RCMP. They had recently launched their online DNA testing offering and were struggling to position themselves within the online marketplace.
Solution
- Full Digital Marketing Audit
- Site usability audit and optimization (A/B testing)
- Full Search Engine Optimization
- Recommendations included a SEM strategy (including Facebook ad campaign, Google Adwords campaign)
Results
- Reduced site bounce rate from 85% to 12%
- Increased site traffic by 460%
- Increased sales by 521% in first quarter after optimization










