BC Association of Healthcare Auxiliaries

Challenge

The BCAHA came to Spryberry to create a more professional and cohesive brand. 

Their website was outdated and not responsive, they had a wide variety of materials and digital assets that had been developed over time, but nothing worked together, and their messaging and look and feel needed a fresh start.

Solution

We built a brand package for them that included a logo, colour palette, graphic standards, PowerPoint templates and tagline.  

From this, we created a new responsive website, which leveraged all these assets into the digital space so that they had a one-stop-shop for their member groups to access and the general public to learn more about who they are and what they do.

Spryberry also attended their annual conference and trained their members on using social media to leverage their efforts in their individual communities.