Project Description

Digital Strategy & Web Design

Background

  • A fresh look and online solution: Wanting to improve quality and efficiency of care Dr’s Wallace and Barton sought to create a site that supported their in-clinic efforts and reduced their carbon footprint
  • Up to date technology: The new site had to be responsive in design to ensure an optimal experience for visitors.
  • In house control: The website needed to created so that regular updates and uploads could be made in house.

 Our Approach

Web Development & Digital Strategy

  • Content Development: Reviewed website drafts and proposed content, developed a site map and finalized content.
  • Created a digital strategy that included backlink strategy
  • Created a warm, professional look and feel that captured the character of these professionals.
  • All of the surgeon’s patient guides were created in electronic format to make them searchable by topic or keyword and available online.
  • Reference information for both patients and referring physicians was created online.

Results

  • Organic traffic to the site increased by >30% per year (as a result of digital strategy)
  • Clinic has eliminated costly (and non-environmentally friendly) print materials