Project Description

Maxxam Analytics


The DNALab is a division of Maxxam Analytics and is the official DNA testing Lab of the RCMP. They had recently launched their online DNA testing offering and were struggling to position themselves within the online marketplace.


  • Full Digital Marketing Audit
  • Site usability audit and optimization (A/B testing)
  • Full Search Engine Optimization
  • Recommendations included a SEM strategy (including Facebook ad campaign, Google Adwords campaign)


  • Reduced site bounce rate from 85% to 12%
  • Increased site traffic by 460%
  • Increased sales by 521% in first quarter after optimization

“Spryberry provided both social media training for our Communications team, as well as developed a social media marketing strategy for one of our business units. Our group walked away from the training with a strong sense of excitement around the things we would be able to accomplish. While all of us were well-versed in social media, Spryberry’s insights really took our group to a new level. The strategy they developed for our website and the social media and online advertising plan around it were easily implemented and resulted in drastically improved search engine ranking and traffic to the site. I would absolutely recommend the services of Spryberry. Great to work with and impressive results.”

Corinna Bork, Director, (former) Communications, Maxxam Analytics