Project Description

ProCad Designs

The client

ProCad Designs offers custom home design and home renovation design. The company is also a distributor of Jenish Home Design Plans—a series of modern, budget-friendly building plans. Owners Ivory Winston and Dan Moore bring together years of experience and education to develop high-tech home designs. They enable clients to build their dream homes or reimagine their current spaces, while simultaneously maximizing the potential of their properties and their budgets. ProCad Designs is located in Kamloops, BC and has branched out into the lower mainland.

The problem

The former ProCad Designs website was put together quickly and was not optimized to highlight the quality designs created by the company. The owners wanted a redesign to better show off the work that they do, including a portfolio of before and after pictures. There was also a need to increase their impact in search engines.

The approach

Our team worked with ProCad Designs to develop a new digital strategy to improve their SEO. As a part of the process to develop their site, new content was written to highlight the process of working with the designers. Client stories were added to showcase both the benefits of a custom design and the transformative potential of a home renovation. Training on digital strategy was also provided, including how the digital pieces work together for improved SEO ranking. The client was instructed on how to update the website, how to talk to their audience on social media, and what forms of social media they should use. Overall, the client was provided with a holistic approach to managing their digital assets.

The result

ProCad Designs is now equipped with a high-impact website that better showcases their work. The content is up to date and organized. There is a step-by-step approach for the client to navigate through the site and find information on the benefits and process of a custom home design or renovation. The site is better positioned to improve their SEO ranking and will continue to be tracked and adjusted for SEO over time.

Procad web
Procad Print Ad