Project Description

The Client started as a non-profit project under the wing of EcoTrust Canada providing electronic fisheries monitoring programs focussed on building economically and environmentally sustainable fishing communities. After proving their viability, incorporated and moved into a for-profit business model.

The Problem needed “all the things” to get their new brand launched. With only a name decided, they needed help with a logo, branded materials, and a website.

Our Approach

  • Brand development that is both unique and compliments partner businesses
  • Comprehensive digital strategy that included SEO research, content strategy, and site mapping
  • Web development including content writing
  • Responsive design and fast load speed to serve communities with limited internet and cell service
  • Brand standards manual

The Result

A unique brand that stand out in their industry and a responsive site that works in the big city and on the bow of a ship. is already a very busy organization with project running all over the world. We’re capturing their site traffic analytics to prepare for their next big move when the time comes.

In its the first month, the website gained SEO position for over 70 terms internationally, producing over 1,100 search impressions.

Organic search traffic accounts for 41% of all site traffic.

“As a brand-new social enterprise we needed to develop a logo, tagline, website and suite of design standards that allowed us to step out from our charity founder but still convey our dedication to mission while promoting our new partnerships and re-commitment to technical and programmatic innovation. Spryberry created all of the tangible communication materials and content that we needed. From logo development to website flow and content that helps relay our two drivers (mission and innovation), Spryberry did a huge amount of work for us.

Spryberry was great to work with! What we appreciated most of all was their listening, we never had to go back and say “no you didn't get it'”, edits and updates were always around small tweaks to design or language and never around tone or clarity. This made the work truly enjoyable and absolutely meets our needs.

The feedback so far has been great, people love the colours and design standards that were created and find our website easy to use and stylish. We very much look different from our founders and partners but the feeling of connection still exists, which was critical for our clients during our transition.

We recommend working with Spryberry!”

Amanda Barney, CEO,