HousePaws Mobile Veterinary Clinics

Client

HousePaws Mobile Veterinary Services is one of the largest independently owned veterinary businesses in New Jersey. Started from the ground up by Dr. Lisa, HousePaws brings basic veterinary care to the comfort of the client’s home. Complex procedures, such as surgery, are performed in one of several traditional clinics. The P.E.T.S. Taxi service will transfer pets to an appropriate veterinary hospital in both emergency and non-emergency situations. In order to keep their furry clients looking their best, HousePaws offers a mobile grooming service—Bathing Beauties brings pet pampering to the client. The company also runs a program for children—Vets in Training—where children explore what it’s like to be a vet through hands-on, interactive learning. Dr. Lisa is also involved in the community, has won awards, and volunteers her services for those who cannot pay for the care their pet needs.

Problem

The former HousePaws website was outdated and not optimized for search engines and mobile devices. The company had outgrown the old site, which wasn’t flexible to its growing needs and was hard to update. The various branches of the practice—Bathing Beauties, P.E.T.S Taxi, etc.—needed to be pulled under one umbrella so customers could access them easily. The company was growing fast and needed a website that could keep up.

Approach

Our team worked with HousePaws to develop a digital strategy to reorganize their website and make the flow more logical. This redesign included writing and editing content. To make it easier for clients to connect with a vet, we created several custom applications. With the new interactive, mobile-friendly site, clients can now quickly and easily find a vet, locate the closest hospital, and find relevant contact information. Clients can also showcase their pets on the website by sending in a picture and writing a story to be posted on the blog. The innovative Vets in Training Program, which allows children to gain hands-on experience with the animals, required payment integration and the development of complex forms. To continue growing the practice, we created an advertising sales funnel through Facebook that pushed people to a landing page to get them into the “find a vet” system. This awareness campaign assisted the growth of new clinic locations by directing potential clients in the surrounding communities to the HousePaws services.

Result

HousePaws’ new mobile-friendly website is able to expand with the company as it opens new locations. Clients can interact through improved two-way communication, including the blog and the opportunity to submit pet pictures. The interactive capabilities of the new website also reduce pressure for the front desk as clients can use the find a vet service, request prescription refills, book appointments, request their pet’s records, and inquire about volunteer, internship, and employment opportunities through a variety of readily available and simple to fill out online forms. Job openings can also be easily posted and updated to keep up with the rapidly growing company.

Edoye Porbeni

Challenge

Edoye is a dynamic CEO who works in healthcare and is actively involved in her community.  She has several ventures in play at any given time and wanted somewhere to position her personal brand and to tie all these initiatives together.

She had a personal website that was outdated and did not reflect how Edoye had evolved over the years, nor was it responsive in design.

Solution

With the help from a talented photographer we created a visual look for Edoye with a single page website that highlighted her personal brand, and professional endeavors.

The new website linked to her business site as well as key organizations she is involved in. The site was Search Engine Optimized and Google Analytics was installed.

The result

A professional site that is fully responsive, SEO optimized to maximize traffic and that allows visitors to easily reach out and contact Edoye.  The tracking allows Edoye to understand where traffic is coming from. 

BC Association of Healthcare Auxiliaries

Challenge

The BCAHA came to Spryberry to create a more professional and cohesive brand. 

Their website was outdated and not responsive, they had a wide variety of materials and digital assets that had been developed over time, but nothing worked together, and their messaging and look and feel needed a fresh start.

Solution

We built a brand package for them that included a logo, colour palette, graphic standards, PowerPoint templates and tagline.  

From this, we created a new responsive website, which leveraged all these assets into the digital space so that they had a one-stop-shop for their member groups to access and the general public to learn more about who they are and what they do.

Spryberry also attended their annual conference and trained their members on using social media to leverage their efforts in their individual communities.

HR Portland

Challenge

Gloria came to Spryberry when she was launching her human resources consultancy. She had a website that she wasn’t happy with and basic branding elements that needed refinement. She needed strong Search Engine Optimization in the competitive HR industry.

Solution

We took her existing brand elements, refined and expanded them for her to include:

• Logo suite, colour palette and graphic treatment
• Business cards
• Social Media branding elements

We then layered this look and feel into a full responsive website, with full SEO optimization.

Result

A beautiful website with increased web traffic and a brand that Gloria is proud of, reflecting her personality, values and brand.

Mid-Island Air Search & Rescue

Challenge

Mid-Island Air Search & Rescue (MIASAR) provides lifesaving search and rescue efforts on Vancouver Island, BC. Their active volunteer base and supporters needed a way to connect to each other, and they needed a platform from which to tell their story, share successes, raise funds and organize key materials for volunteers.

Their existing website was outdated, not responsive, and didn’t accommodate their need for a secure volunteer area. They needed a fresh start.

Solution

An integrated public facing and volunteer website with a public site and secure area for volunteers.  

We built a brand new responsive website that:

• Presents a very professional image to the public
• Incorporates analytics so they could track web traffic
• Has a blog for event and storytelling activities
• Has a secure login area for members to access key materials and resources

Future Health Ventures

Challenge

Future Health Ventures is an innovative firm, with a diverse range of product offerings and projects on the go.  The CEO Edoye Porbeni has been operating for some time, however, she did not have an online home from which to build her business, or showcase her work and partnerships.

Solution

We created one cohesive web presence for all their businesses to launch from. The site was heavily search engine optimized in order to ensure traffic is finding Edoye, understanding the opportunities and spending time digesting the information on the site or linking out to full sites for each business.

Result

A beautiful clean site that featured all three of Edoye’s brands: Apollo Project Management, Silverfit and Atreides Drones without diminishing any one of them at the expense of the other.  We’re now building out multiple sites in order to grow the various businesses from concept to reality.

BuiltSpace

Challenge

BuiltSpace was finding their existing site was cumbersome and not user friendly for those on mobile. They realized that they were targeting a niche market that was hard to identify and needed to drive more online conversions.

In addition to these business challenges, the site itself was not responsive or optimized for search engines, leaving them with far less traffic and a much higher bounce rate than the industry average. The graphics were dated and didn’t align well with the crisp branding.

Solution

We built a new, responsive website, which simplified their site drastically and made it easier to navigate on all devices. We helped create custom forms to work with their customer management system and allow grow their customer base.

A new visual look was applied to this, other materials, and advertising to ensure their brand was on point. Comprehensive marketing research was completed to identify buyer personas that shaped the content, as well as the sales team’s marketing efforts.

Result

A 40% increase in web traffic, stronger branding and more efficient sales with a stronger sense of who their audience was. The clear call to action on their website has resulted in more visitors contacting the sales team for product demonstrations and sales.

Surrey/North Delta Family Practice

Communication Services + Custom Web Development

Surrey/North Delta Family Practice began working collaboratively with Spryberry to ensure that their communications strategies were hitting the mark and to take on several key initiatives.

Communications

• Strategic Planning: With the many initiatives the division had underway, strategic communication planning was essential to ensure they were making the best possible use of their time and resources.
• Graphic Design & Layout: Materials in all shapes and sizes to support division initiatives – from RACE App guidebooks to brochures and info cards spryberry designers ensured that the message was clearly communicated
• Writing & Editing: Supporting the division bi-weekly newsletter our team crafted language for the bi-weekly newsletter

Key Features

Innerchange Foundation

With a new executive director and changes to the board at the InnerChange Foundation, this not-for-profit was keen to revamp their website to better attract their donors. We helped redesign the site, organize their content to strategically increase their ranking with government agencies, and created branded collateral materials for presentations.