Graphic Design

Sue Decker

2020-12-01T14:21:42-08:00

Sue Decker

Sue Decker is a musician based in Victoria, BC. She started playing music with a rented guitar at a bluegrass jam and it wasn’t long before she devoted herself to writing songs, playing the dobro, and singing the blues. Her expressive voice and love of slide guitar have been constant companions as she expands her musicality wherever her songwriting leads.

Problem

Sue needed a website to boost her digital presence to launch her latest studio album “Outskirts of Love.” Sue needed a design for her album cover, a revamped website, and a strong musician’s branding.

Approach

  • New album cover design for Outskirts of Love, incorporating the client’s vision for the cover wrap
  • Copy for the website and album cover
  • Responsive and modern uniquely re-designed website to centre her new album and recent work
  • Design that captured the client’s personality and vision

Result

A unique and bold musician’s brand and a strong digital presence to launch Sue Decker’s latest album. Our work increased traffic and showcased the client’s berrytastic talent. We used our graphic design expertise to create a unique look for the client’s website and album cover.

GVCSS

2020-12-01T14:48:22-08:00

Greater Vancouver Community Services Society

Challenge

The Greater Vancouver Community Services Society is a not for profit organization providing home care and other services in the community. The society asked us to create a friendly, approachable brand along with various brand collateral including a website.

  • logo design
  • corporate stationery
  • templates for office forms
  • annual reports
  • client service guides in 3 languages
  • not for profit web design
  • print management

Solution

SEO support for site relaunch – July 2019

Organic site traffic has improved by 35% year-over-year and by 15% month-over-month as compared to the site before relaunch.

The site has gained 91 new keywords in the Canadian Search Database Top 100 since the relaunch, doubling its keywords in the Top 1 – 10 position.

PADS

2020-12-01T14:19:07-08:00

PADS (Pacific Assistance Dogs Society)

Challenge

Part 1

When we began working with PADS, the perks included sweet puppy cuddles, but their digital challenges were less than sweet! They had multiple different technologies for managing data: two for collecting donations online, one for email communications and others for managing volunteer, dog, client and donor info for staff. The process was not only cumbersome but hugely time consuming, and there were things that none of the systems could do what they needed. Their website was outdated and not responsive, even though 65% of their visitors came through mobile devices.

Part 2

After a few years of rapid growth, PADS was stretching the limits of their website as it became the hub for 300+ volunteers and staff to interact, submit reports, and keep everyone aligned on services and events. With this much traffic on a dual volunteer/public purpose site, PADS began to think the site needed to be split into two separate entities – public and internal.

Additionally, PADS asked us to review their SEO. The goal was to improve the site’s SEO position with more visibility to PADS’ programs and events, including user experience and site flow adjustments that would make information and applications easier for PADS candidates.

Solution

Part 1

An integrated donor management system that combined all these tools into one and merged seamlessly into the new website was designed. It allowed them to send emails, fundraise online (and allow their own supporters to fundraise online!), was customizable so that they could integrate people and dogs, and keep their donors up to date on their activities.

We built a brand-new responsive website, which simplified 350 pages into 70, and had a custom-built area for their monthly “pupdates” that update donors on how their dogs are doing.

We applied for and set up the Google Grants program for them, giving them access to $10K of online advertising per month.

Part 2

Spryberry developed a volunteer/staff site called Hydrant to take over the heavy lifting of day-to-day interactions of the organization. The new members-only site is a hub of business activity that enables users to interact in a Facebook-like environment of posts, tagging, and sharing, while also providing access to critical protocol documents, events, and submission forms. With Hydrant taking the load off of the main website, pads.ca is now the public-facing site concentrating on donors and taking applications for service dogs.

Result

Part 1

Increased efficiency, cost reduction and a whopping 220% increase in web traffic in the 12 months post launch based on the previous year.

Part 2

A nimble public site where traffic is streamlined to specific audiences, resulting in better service and ability to measure activity.

A volunteer/staff hub that both serves critical business processes and creates community. With all the volunteers added to the new site, Hydrant promises to enrich the volunteer experience with the organization and build more knowledgeable puppy raisers and breeders. Hydrant is the first step in a bigger goal of automating and streamlining processes that will result in better use of funds.

Updating the site’s page organization and structure resulted in a 24% increase in organic keyword position SEO rankings, increasing the number of Top 10 ranked keywords by 19%.

User experience updates have improved site visitor engagement. Pages per session have increased by 13%, average session time by 5%, and PADS’ bounce rate has decreased by 5%.

teem.fish

2020-12-01T14:55:58-08:00

teem.fish

Client

teem.fish started as a non-profit project under the wing of EcoTrust Canada providing electronic fisheries monitoring programs focussed on building economically and environmentally sustainable fishing communities. After proving their viability, teem.fish incorporated and moved into a for-profit business model.

Problem

teem.fish needed “all the things” to get their new brand launched. With only a name decided, they needed help with a logo, branded materials, and a website.

Approach

  • Brand development that is both unique and compliments partner businesses
  • Comprehensive digital strategy that included SEO research, content strategy, and site mapping
  • Web development including content writing
  • Responsive design and fast load speed to serve communities with limited internet and cell service
  • Brand standards manual

Result

A unique brand that stand out in their industry and a responsive site that works in the big city and on the bow of a ship. teem.fish is already a very busy organization with project running all over the world. We’re capturing their site traffic analytics to prepare for their next big move when the time comes.

In its the first month, the website gained SEO position for over 70 terms internationally, producing over 1,100 search impressions.

Organic search traffic accounts for 41% of all site traffic.

“As a brand-new social enterprise we needed to develop a logo, tagline, website and suite of design standards that allowed us to step out from our charity founder but still convey our dedication to mission while promoting our new partnerships and re-commitment to technical and programmatic innovation. Spryberry created all of the tangible communication materials and content that we needed. From logo development to website flow and content that helps relay our two drivers (mission and innovation), Spryberry did a huge amount of work for us.

Spryberry was great to work with! What we appreciated most of all was their listening, we never had to go back and say “no you didn't get it'”, edits and updates were always around small tweaks to design or language and never around tone or clarity. This made the work truly enjoyable and absolutely meets our needs.

The feedback so far has been great, people love the colours and design standards that were created and find our website easy to use and stylish. We very much look different from our founders and partners but the feeling of connection still exists, which was critical for our clients during our transition.

We recommend working with Spryberry!”

Amanda Barney, CEO, teem.fish

FHA Quality Care

2020-12-01T14:57:21-08:00

FHA Quality Care

Client

Fraser Health’s Quality Care department is responsible for ensuring patient concerns are managed with sensitivity, timeliness, and respect for diverse perspectives. They deal directly with community members and with FHA staff, ensure that programs are in place and properly utilized in all health care settings.

Problem

Fraser Health needed a visual way to present a Complaints Management Tool Kit that makes accessing information easy, engaging, and memorable.

Approach

We created a suite of infographics and design elements to improve readability of this training tool. This 26-page layout aligns with other branded materials we’ve created for the department, building on concepts and iconography that users are learning to identify with the program.

Result

The tool kit has been rolled out across Fraser Health with all staff and physicians participating in accessing the information.

 

Brainpower 360

2020-12-01T14:52:48-08:00

Brainpower 360

Client

Brainpower 360 helps both employers and employees by providing high-calibre permanent and non-permanent staffing workforce solutions. Technically focussed, they have an expanse of, and also well-established client portfolio.  They have successfully placed a number of technical candidates Canada-wide and across the globe.

Problem

In order to grow, Brainpower 360 needed a new, responsive, SEO optimised website. At its core this project also aimed to unite two separate business sites – an executive search site, alongside a team and leadership development site.

Approach

We started with comprehensive digital strategy that included SEO research and complete reorganization of the site content structure. Consultation and advice were fundamental to project success – we consulted with our client at every stage, advising on integral content, alongside the advantages of merging website content for SEO improvement. In bringing two brands together under one umbrella, we created assets that can be identified as unique to each business and also complimentary as part of the larger brand family.

Result

With the new site recently launched, our team will be monitoring its success moving forward. Already our client has received excellent feedback from both former and new clients, and analytics are showing improved reach in search.

Previous website

Ecotrust Canada

2020-12-01T15:02:54-08:00

Ecotrust Canada

Client

Ecotrust Canada builds programs that design, implement and promote economic alternatives that benefit people in the places they call home. With a focus on rural regions and Indigenous communities that depend on renewable resources and natural ecosystems for their economic, social and cultural sustainability.

Problem

Ecotrust Canada needed a clear, bright and engaging design solution to present their Annual Report in order to optimize support for their valuable work.

Approach

Ecotrust Canada provided one word – CHANGE – as the foundation for the design theme. We provided a few examples of direction for the theme and refined collaboratively with our client. Ecotrust Canada had great photos for the project but we also sourced a number of images that supported the theme. We edited the copy before going to layout to minimize rounds of changes. The final deliverable was a web- and print-ready report.

Result

Spryberry were delighted to tackle this project, designed a vibrant annual report that was both clear and engaging and, of course, fully compliant with their brand standards. The report has been released to the public and has been well received by stakeholders.

“We were very pleased with the work that the Spryberry team delivered for Ecotrust Canada. The charity was launching a new social enterprise, TeemFish Monitoring Inc., and we needed a logo, design standards, website, and sales tools that would make it stand out from the crowd. With our modest budget, Dana project-managed and utilized her team very effectively so I never felt money was being idly spent. Communication was great right from the start, with Dana asking the right questions to get to the essence of what we were looking for, and the team being very responsive to our feedback on the solutions while also offering their best advice. Each member of the team brings a great energy, so you always feel things are moving forward and that your project is as important to them as it is to you. I have used Spryberry again for our annual report, and have no hesitation in recommending them to others who are looking for efficient and effective marketing support.”

Sarah Stott, VP Development & Communications, Ecotrust Canada

AimSmart Coaching

2020-12-01T15:08:03-08:00

AimSmart Coaching

Client

AimSmart coaching provides sales coaching and training services. Ira Wolfe brings more than 30 years of sales experience to his one-on-one sales coaching service and his sales training service. Sales coaching helps clients to clarify their vision and create a step-by-step process with achievable goals. Clients can also learn new skills and techniques and upgrade their existing skills through sales training. AimSmart Coaching is highly personalized and tailored to the clients’ needs.

Problem & Solution

The website for AimSmart Coaching was dated. The Spryberry team undertook SEO research to develop a new strategy and a new site map was created. New content was written for the site and a blog was created. In addition to the updated website, Spryberry developed lead generation strategies including a lead magnet to attract new clients. Brand refinement was also done, including a creative brief for the photographer to use to capture the best shots for the client.

Sun Life Financial

2022-12-08T10:47:23-08:00
Sun Life Financial

Sun Life Financial

Background

Sun Life Financial is a Canadian-founded, global-industry financial sector leader specializing in group benefits, group retirement savings and individual insurance and wealth. They approached Spryberry with an ask for two separate but linked strategic projects.

Strategy

Developed a media strategy and creative design repository to promote a new proprietary digital tool via social media to grow qualified leads for Sun Life’s Individual Business arm.

Solution

  • Developed a media strategy and creative design repository to promote a new proprietary digital tool via social media to grow qualified leads for Sun Life’s Individual Business arm.

    Developed 360-degree media and creative strategy focused on the ideal target audience, their online journey and their awareness levels.

  • Media strategy focused on lead generation through social media platforms by reaching audiences at various stages within an awareness funnel: prospecting new leads, through retargeting them with nuanced messages, through driving qualified conversions.
  • Development of a bank of creative assets to test within existing marketplace of Southern Ontario, and expand throughout the country.

Results

  • Presented Sun Life Financial with actionable, tactical recommendations to grow qualified leads on their product.
  • Developed a bank of creative materials consisting of 8 x : 15-second animated videos, 8 x : 15-second live-action videos, 4 x display ads, and 12 versions of social media copy to be used on Facebook, Instagram and LinkedIn.

Best-in-class social media

Presented an overview of best-in-class social media practices and recommendations and conducted an audit of Sun Life Financial’s current social media management processes, guiding improvements to social media management structure and internal communications platforms and systems.

Solution

  • Conducted a global competitor scan focusing on North America (primary competitor market) and Europe (secondary market) of companies excelling at social media. Advised how Sun Life could adopt similar practices in their organic and paid social offerings to reach its ultimate goal of being “best in class” in social media.
  • Provided detailed recommendations on implementing a proprietary social media hub for first and third-party financial advisors, which would provide them with training and tools to become social media ambassadors for the Sun Life Financial brand.
  • Conducted extensive research on social media management structures and made recommendations as to how to structure social media teams within Sun Life Financial to serve best their goals of being client-experience-focused and best in class on social media.

Results

  • Provided a comprehensive overview of competitor examples of how a strong social media presence and organizational structure benefits company reputation, brand, and sales.
  • Provided Sun Life Financial with an actionable, short-term and long-term road map to achieve their goal of being best in class on social media.

ProCad Designs

2020-12-01T15:06:48-08:00

ProCad Designs

Client

ProCad Designs offers custom home design and home renovation design. The company is also a distributor of Jenish Home Design Plans—a series of modern, budget-friendly building plans. Owners Ivory Winston and Dan Moore bring together years of experience and education to develop high-tech home designs. They enable clients to build their dream homes or reimagine their current spaces, while simultaneously maximizing the potential of their properties and their budgets. ProCad Designs is located in Kamloops, BC and has branched out into the lower mainland.

Problem

The former ProCad Designs website was put together quickly and was not optimized to highlight the quality designs created by the company. The owners wanted a redesign to better show off the work that they do, including a portfolio of before and after pictures. There was also a need to increase their impact in search engines.

Approach

Our team worked with ProCad Designs to develop a new digital strategy to improve their SEO. As a part of the process to develop their site, new content was written to highlight the process of working with the designers. Client stories were added to showcase both the benefits of a custom design and the transformative potential of a home renovation. Training on digital strategy was also provided, including how the digital pieces work together for improved SEO ranking. The client was instructed on how to update the website, how to talk to their audience on social media, and what forms of social media they should use. Overall, the client was provided with a holistic approach to managing their digital assets.

Result

ProCad Designs is now equipped with a high-impact website that better showcases their work. The content is up to date and organized. There is a step-by-step approach for the client to navigate through the site and find information on the benefits and process of a custom home design or renovation. The site is better positioned to improve their SEO ranking and will continue to be tracked and adjusted for SEO over time.

Procad web
Procad Print Ad